 This document is to enlighten us about advertising
and marketing in Australia and overseas -
news, the latest developments, and opinions
- from Ad Age USA, AdCritic to ClickZ, McGraw-Hill
and ... (thanks)
More later - and if you wish
to comment - business@theadcompany.com.au
Tony Clemenger
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Thanks - Tony Clemenger (0419 431 649)
28 June 2007 marketing edition
• [#AdvertisingampPromotionCampaigns]Advertising &Promotion Campaigns
• [#ProductsampServices]Products &Services
• [#EBusiness]E-Business
• [#MarketingStrategy]Marketing Strategy
• [#ConsumerBehaviour]Consumer Behaviour
Advertising &Promotion Campaigns
After the party: mobiles dominate Cannes chatter
The Sydney Morning Herald
Page: 29 : 28 June 2007
Original article by Paul McIntyre
ABIX Summary: Advertising &Promotion Campaigns
The latest Cannes Lions International
Advertising Festival was held in late June
2007. New Zealand submitted just half the
number of entries Australia provided,
but
took home a record tally of 22 Lions. In
comparison, Australian advertisements
earned
21 Lions. St George Bank, Lion Nathan, Nestle
and Telstra BigPond were among
the Australian
companies that sent representatives to the
festival. The relatively
poor standard of
print and TV advertisements in Australia and
the explosion of advertisements
for the
mobile telco sector were among the issues
discussed at the gathering
Coke wins recognition for Pepsi role
The Sydney Morning Herald
Page: 29 : 28 June 2007
Original article by Julian Lee
ABIX Summary: Advertising &Promotion Campaigns
Coca-Cola has the greatest recognition linked
to the Live Earth concerts, even though
it is
not a sponsor. People in Australia, the US
and the UK were surveyed on their
awareness
of sponsors for the eight concerts which will
be staged around the world
on 7 July 2007 to
raise awareness of climate change.
Australians had the lowest
awareness of
sponsors, with 65 per cent unable to name
sponsors. Coca-Cola was thought
to be a
sponsor by 19 per cent, while only 11 per
cent named Pepsi, which is sponsoring
the New
York concert
We are all creatives in adland now
The Australian
Page: 38 : 28 June 2007
Original article by Simon Canning
ABIX Summary: Advertising &Promotion Campaigns
Advertising is now reliant on more than just
creative executives. Consumers are
playing a
much larger role in determining the type of
advertising that is used,
and the medium on
which it is conveyed. The annual Cannes
International Advertising
Festival has
reaffirmed this view, as a number of awards
were given to unconventional
campaigns, such
as Unilever's Dove Evolution advertisement.
Microsoft's Chris Dobson
says consumers have
driven the change with their dislike for
conventional advertising.
Consumers prefer to
feel engaged, and do not enjoy being marketed
to
GE Money pulls Hallmark sale
The Australian Financial Review
Page: 18 : 28 June 2007
Original article by Eric Johnston and Brendan Swift
ABIX Summary: Advertising &Promotion Campaigns
GE Money subsidiary Hallmark has withdrawn
several of its policies from the Australian
market. The company voluntarily withdrew the
products after concerns were raised
about the
way the policies were being marketed. GE
Money had planned to sell Hallmark,
however
there has been little interest from
prospective buyers, and the company
has
decided to delay the sale for a while. The
sale of Hallmark fits with GE Money's
strategy of moving away from insurance. It is
not yet known how much of an impact
the
withdrawal of the insurance products will
have on Hallmark, however it is likely
to be
significant
Products &Services
Perpetual fund of funds twice as popular
The Age
Page: B3 : 28 June 2007
Original article by Malcolm Maiden
ABIX Summary: Products &Services
Australian fund manager Perpetual has enjoyed
the benefits of increased investor
interest
in structured funds. The launch of the
Perpetual Protected Investment fund
of funds
attracted $A140m, double the anticipated
amount. Structured funds are growing
increasingly popular, as they offer investors
protection from dips in the market.
The
success of the fund has prompted Perpetual to
plan for the release of another
vehicle in
November 2007. The interest rate for
investors who have borrowed funds
to
participate in the new product is nine per
cent
E-Business
There is another like DJs, says eBay
The Sydney Morning Herald
Page: 29 : 28 June 2007
Original article by Julian Lee
ABIX Summary: E-Business
The Australian website of online auction
group eBay now attracts some five million
visitors every month. The company has
launched a new advertising campaign that is
designed to lift its profile as a retailer of
general merchandise, rather than simply
a
site for secondhand goods. The marketing
campaign was developed by Whybin
TBWA/Tequila,
with the initial free-to-air TV
ads to be followed by cinema, outdoor,
internet
and pay-TV advertising
$5.5m in fines for spammer remain unpaid
The West Australian
Page: 14 : 28 June 2007
Original article by Mark Drummond
ABIX Summary: E-Business
Australia's first fine for unsolicited email
will not be paid. Legislation banning
"spam"
was introduced in 2004. In October 2006, the
Federal Court imposed a $A5.5
million fine on
a Perth businessman, Wayne Mansfield, and his
business seminar company,
Clarity1. However,
the company gone into administration. The
administrator said
that it would not be able
to pay the $A4.5 million for which it was
liable under
the judgment
Seeking out a good volunteer
Ethical Investor
Page: 40-41 : June 2007
Original article by Belinda Meares
ABIX Summary: E-Business
Job-search website Seek has been strongly
linked with the Volunteering Australia
(VA)
group since 2000. Seek worked with VA to
develop the govolunteer.com.au website.
This
site sits on Seek's server and uses Seek's
search architecture. Users who want
to
volunteer can make highly specific searches
to find the organisation they wish
to offer
their services to. Some 1,200 organisations
are registered to be on the
site and over
10,000 positions are advertised at any one
time. The site is a free
service that lists
jobs and profiles each organisation
registered on the site. The
venture is a
"win-win" for both Seek and VA
<><>
Marketing Strategy
In a green world, brands battle for relevance
The Sydney Morning Herald
Page: 29 : 28 June 2007
Original article by Paul McIntyre
ABIX Summary: Marketing Strategy
The advertising and brand marketing world
will be changed by the issue of climate
change. Nigel Marsh, the chairman of
advertising agency Leo Burnett Australia,
believes
that, in the future, brands will
have to "serve humanity" as well as be
profitable.
Marsh was part of the Earth Hour
climate change project, which won a Titanium
Lion
at the Cannes International Advertising
Festival in June 2007
On climate change, the medium is Gore's pointed message
The Sydney Morning Herald
Page: 29 : 28 June 2007
Original article by Paul McIntyre
ABIX Summary: Marketing Strategy
Former US vice-president, Al Gore, recently
criticised the advertising industry
over the
issue of climate change. However, his
comments in Cannes were also relevant
to the
public relations (PR) and lobbying sectors.
It should be noted that advertising
agencies
and PR firms often have the same parent
company. Gore believes that the
advertising
industry can play a leading role in promoting
the real facts about global
warming and
climate change
All in a good cause, ours that is
Ethical Investor
Page: 16-21 : June 2007
Original article by Belinda Meares
ABIX Summary: Marketing Strategy
Australian companies are being increasingly
urged to involve themselves in corporate
socially responsible (CSR) activities.
Aligning itself to a charity may be seen
by
some firms as an easy way to be seen as
adopting CSR principles, but Hailey Cavill
says that charities approached by firms about
a possible partnership should think
carefully. Cavill, of corporate-cause
marketing company Cavill &Company, says such
arrangements can result in charities having
their reputation tarnished if a partnership
goes amiss
Consumer Behaviour
Garfield sobers up forum with bleak vision of ad future
The Sydney Morning Herald
Page: 29 : 28 June 2007
Original article by Julian Lee
ABIX Summary: Consumer Behaviour
Media pundit, Bob Garfield, addressed the
Australian Direct Marketing Association
in
late June 2007. Garfield warned of a decline
of brand advertising, claiming that
"old
media" is essentially "dying on its feet". He
also predicted an advertising
landscape in
which the media will no longer be capable of
delivering mass audiences.
Garfield cited
redundancies at Time Incorporated and
Viacom's decision to spin-off
CBS as just
some of the evidence supporting his
predictions. He also referred to
data from
Forrester Research that indicates that nearly
50 per cent of consumers
believe
advertisements spoil their reading or viewing
experience
Pollies worry as mortgage belt feels the pinch
The Australian Financial Review
Page: 9 : 28 June 2007
Original article by Lenore Taylor
ABIX Summary: Consumer Behaviour
Australia's 2006 census data has highlighted
the problem of housing affordability.
Over
the period of Prime Minister John Howard's
government, the proportion of houses
being
paid off has increased from 25 per cent to 32
per cent, and the proportion
of homes owned
outright has fallen. The figures are even
more stark in marginal
electorates, creating
concerns for politicians. However, overall,
the average Australian
is in a fairly good
economic situation
The big squeeze
The Sydney Morning Herald
Page: 1/8 : 28 June 2007
Original article by Matt Wade
ABIX Summary: Consumer Behaviour
Australia's 2006 census highlights the impact
that the rising cost of residential
property
is having on Sydney households. The census
data show that the median monthly
mortgage
repayment in Sydney was $A1,800 in 2006,
which is 42 per cent higher than
in the 2001
census. It is also 40 per higher than the
national median monthly mortgage
repayment.
Meanwhile, just 30.1 per cent of Sydneysiders
own their own home, down
from 39 per cent in
2001. Rental housing in Sydney is also more
costly, with the
median weekly rent now
$A250. This represents 50 per cent growth in
five years
Thanks - Tony Clemenger (0419 431 649)
TOP
26th March 2007.
... distination - yours, mine - or ...
Booking trouble for Southern Cross
The Australian Financial Review
Page: 47 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Advertising & Promotion Campaigns
Southern Cross Broadcasting's IBSM advertisement booking system is reportedly causing problems for the group's regional TV unit. According to one advertising sales executive, the system fails at least three times each week and is very slow even when it is working. The problems are reportedly causing a high turnover rate among advertising sales staff. Some sources claim up to 70 of the 100 sales and administration staff in Southern Cross's regional TV direct advertising sales divisions in Victoria, Queensland and New South Wales have been replaced over the year to March 2007. Southern Cross's TV division recorded a 4.7 per cent decline in revenue during the December 2006 half
Tease tactics work for spray
The Australian Financial Review
Page: 48 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Advertising & Promotion Campaigns
In 2006, a sophisticated new product placement deal was put to work through the Seven Network's soap opera, "Home & Away". The character "Belle", played by Jessica Tovey, was created to reflect the values of Unilever's new Tease range of Impulse body spray. It was arranged that "Belle" would engage in flirtatious behaviour exemplifying the "values" of Tease. The program would then cut to an advertisement for the Tease product. The cost of the link with "Home & Away" was included in the deal arranged between Seven and Unilever's media agency, Universal McCann
Attack ads: we've seen nothing yet
The Sydney Morning Herald
Page: 9 : 26 March 2007
Original article by Phillip Coorey
ABIX Summary: Advertising & Promotion Campaigns
The style of advertising during the New South Wales (NSW) election campaign is likely to be repeated in the federal election later in 2007. State Opposition Leader Peter Debnam has labelled the NSW Government's ad campaign as "the most vicious political campaign in history". The "attack"-style of political advertising has been popular in the US for many years, and the Australian Labor Party claims that its campaign took its cue from the federal Coalition's advertising for the 2004 election. Labor now expects to face a barrage of attack advertising in the 2007 federal election
Performance car maker pulls in the 'brand snobs'
The Age
Page: B3 : 26 March 2007
Original article by Ian Porter
ABIX Summary: Advertising & Promotion Campaigns
Phil Harding is the MD of Holden Special Vehicles (HSV), the high-performance sports car offshoot of Australian company GM Holden. He says its products are selling at record rates in early 2007, meaning the factory in Melbourne is working at capacity. Apart from the traditional buyers, HSV is now also increasingly selling to those who previously drove a European luxury sedan but realise that the company's cars offer the same performance and equipment at a much lower price point. Harding says while fuel economy is not a major consideration, the new engine used is 7% more efficient
Too trashy, too flashy: council bans wall-to-wall advertising
The Sydney Morning Herald
Page: 3 : 26 March 2007
Original article by Sunanda Creagh
ABIX Summary: Advertising & Promotion Campaigns
Ku-ring-gai City Council, in Sydney, has amended its development control plan to limit shopfront advertising. The new rules ban ads that are considered to dominate and detract from the shopfront. Real estate signs must also be removed promptly once the property is sold. Mayor Nick Ebbeck says some estate agents are advertising themselves rather than the properties. However, critics say the rules are a politically-motivated attack on the area's Liberal MP Barry O'Farrell and unfairly targeted the real estate industry
Seven takes on Nine by tying up
The Australian
Page: 33 : 26 March 2007
Original article by Lara Sinclair
ABIX Summary: Advertising & Promotion Campaigns
The Seven Network is keen to use cross-platform media deals to out-perform James Packer's PBL Media. In the week ending 23 March, Seven launched a new TV show, web site and magazine called "Food4Life", which is partially funded by the IGA grocery chain store. PBL has also adopted a cross-platform approach, such as that used for its launch of Myhome.com.au. Seven's major partner in cross-media promotions is Yahoo!, via the Yahoo!7 web portal joint venture
Leap of faith for new magazine "Monocle" pays off
The Australian Financial Review
Page: 48 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Products & Services
Demand for new global magazine, "Monocle" has been strong in most countries. "Monocle" covers business, current affairs, culture and design topics and is aimed at consumers with a "global perspective". The first issue, released in February 2007, had a print run of 150,000 copies, whereas the March edition has a print run of 180,000. The third edition, to be released on 19 April, will contain approximately 60 pages of advertisements. The first issue of the magazine attracted $A1.5 million worth of advertising revenue and the magazine's MD, Robyn Holt, expects it will beat its budget for the third issue in terms of advertising pages
Multiplex targets baby boomers
Investor Weekly
Page: 5 : 22 March 2007
Original article by Charlie Corbett
ABIX Summary: Products & Services
Multiplex Capital has announced the launch of two new unlisted property funds. The Multiplex Diversified Property Fund will invest in a range of property trusts, fund managers and property assets, and will be seeded with $A50 million from the Multiplex Group, the parent company of Multiplex Capital. The Multiplex Property Income Fund will initially invest in 20 unlisted property trusts and will aim to make annual returns of between 7.5 per cent and 8.5 per cent
No bells ringing @ MyHome
The Australian Financial Review
Page: 47 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: E-Business
Rivals of the MyHome online property advertising business claim they have barely noticed the arrival of the new enterprise. During its first month of operation, MyHome received fewer than 200,000 visitors. Simon Baker, of realestate.com.au, claims about 2.5 million people are visiting the realestate.com site and the launch of MyHome has not had any impact on his business. Realestate.com currently holds a 60 per cent share of Australia's $A100 million online real estate advertising market. Nielsen/NetRatings data indicates MyHome had an average of 176,972 browsers between 1 and 18 March 2007
Ten moves slowly into cyberspace
The Australian Financial Review
Page: 49 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: E-Business
Ten Network will begin marketing its new internet strategy with the launch of a "Big Brother" web site in late April 2007. Ten's digital media GM, Damian Smith, said the Australian free-to-air TV network had deliberately delayed promotion of about 15 web sites built around specific programs. He said it planned to have about 50 such web sites by the end of 2007, in order to keep viewers within the Ten digital world and increase its share of the $A1bn online advertising market. In 2006 the "Big Brother" site drew over a million unique visitors a month for four months
Ad vantage: eBay to auction TV air-time online
The Australian Financial Review
Page: 48 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: E-Business
In coming weeks, eBay's US unit will commence tests of a media auction system. The system will allow marketers to submit online bids for air time on a group of pay-TV companies. It has been under development for one year. As yet, eBay has declined to release details of the auction system, although Daniel Feiler, of eBay in Australia, says the new service will use cable TV advertisements. US free-to-air TV networks are not interested in the media auction system, claiming that it will turn their inventory into a commodity
Saatchi & Saatchi to help push fingerprint shopping technology
Inside Retailing
Page: 12 : 19 March 2007
ABIX Summary: E-Business
Saatchi & Saatchi has entered into an agreement with Pay by Touch to promote the latter's fingerprint payment technology. Over 3.6 million people in the UK, US and Singapore are already using Pay by Touch's technology to undertake a variety of transactions without the need to physically carry cash or credit cards. Pay by Touch's latest service, SmartShop, enables shoppers to get special offers on the products they use most on entering the store. It has been available at Green Hills Market in the US city of Syracuse for less than a year, and has led to a 10 per cent increase in monthly shopping visits
Listing insurers may cut costs
The Australian Financial Review
Page: 18 : 26 March 2007
Original article by Paul Smith and Julian Bajkowski
ABIX Summary: Marketing Strategy
There is speculation technology investment could suffer in the short term, due to the listing of several health insurers on Australia's sharemarket. The plans by MBF and NIB to undertake sharemarket floats will likely be discussed at the upcoming "InsuranceTech 2007" conference in Sydney. Patrick Shearman, of HCF, says that, as the groups will need to focus on profits and returning dividend once listed, they may opt to improve their bottom-lines by reducing investment in IT. Technology currently accounts for approximately 16 per cent of overall expenditure at HCF
McCartney no threat to upmarket DJs
The Australian
Page: 31 : 26 March 2007
Original article by Jane Schulze
ABIX Summary: Marketing Strategy
David Jones (DJs) CEO, Mark McInnes, is convinced that the department store's marketing strategy is sound. Although Target's low-cost Stella McCartney designs have been successful in 2007, McInnes remains firm that the likely impact of pursuing a private label strategy is erosion of Myer's customer base. DJs likes its reputation as "the home of big brands", but offers both mainstream and designer fashions
CBA ready to wrap up another platform
The Australian Financial Review
Page: 51 : 26 March 2007
Original article by Leng Yeow
ABIX Summary: Marketing Strategy
The Symetry investment platform is to be sold by the Commonwealth Bank of Australia. The platform, with $A1.8bn worth of funds under management, is the bank's smallest but could still be worth around $A100m. In the week beginning 19 March 2007 the Commonwealth Bank confirmed that it is also selling its Avanteos wholesale wrap platform, which has about $A5bn under management. Symetry provides access to various independent financial planning groups
Customer care a vital ingredient
The Australian Financial Review
Page: 51 : 26 March 2007
Original article by Andrew Cornell
ABIX Summary: Marketing Strategy
Bank mergers are driven by the desire to cut costs through combining back-office operations. This is the reasoning behind the proposed merger between the Bank of Queensland and Bendigo Bank, announced in the week beginning 19 March 2007. Major banks estimate that they could save up to $A1bn a year by merging, but Australia's "four pillars" policy prevents this. However, history shows that real savings in the financial services industry only come when service improves, attracting more customers
Singleton sends mixed signals
The Australian
Page: 33 : 26 March 2007
Original article by Lara Sinclair
ABIX Summary: Marketing Strategy
There are rumours about Australian advertising agency, J Walter Thompson (JWT). John Singleton is a key shareholder of advertising group, STW Communications, which owns 49 per cent of JWT. Singleton has criticised the performance of JWT and its management and said that CEO, Amy Smith, would be replaced. There is speculation that Singleton is about to sell his remaining 8.9 per cent holding in STW, but he has indicated that he will still be closely involved with the group. He also said that STW may enter an alliance with media buyer, Harold Mitchell
DJs to shop for ad deals
The Australian
Page: 33 : 26 March 2007
Original article by Jane Schulze
ABIX Summary: Marketing Strategy
David Jones (DJs) CEO, Mark McInnes, believes that many of the changes at Myer will benefit its own operations. In an interview with "Sky News Sunday Business", McInnes has discussed advertising negotiations and Myer's shift to greater supply chain management. Although he is uncertain of the precise way in which this will affect DJs, McInnes is convinced the changes by Newbridge Capital can be used to the department store's advantage
NZ production cuts a threat to quality: union
The Australian
Page: 33 : 26 March 2007
Original article by Nick Tabakoff
ABIX Summary: Marketing Strategy
Labor unions are concerned that plans flagged by APN News & Media New Zealand (NZ) could reduce the quality of newspapers internationally. APN's NZ newspapers intend to outsource the majority of their editorial production to third parties. Newspapers such as "The New Zealand Herald" could outsource up to 70 jobs in sub-editing and newspaper design to AAP subsidiary, Pagemasters. Mark Ryan, of the Media, Entertainment & Arts Alliance, says the plan is very short-sighted and could ultimately reduce the quality of the newspapers
Fast food chain plans expansion, flags float
The West Australian
Page: 33 : 26 March 2007
Original article by Rebecca Keenan
ABIX Summary: Marketing Strategy
Australian Fast Foods has forecast a record profit in 2006-07. The Perth-based company derives most of its earnings from 390 Red Rooster stores across Australia. MD Frank Romano says the company could list on the Australian sharemarket to fund a national expansion of Red Rooster and its newer chain, Chicken Treat. He says the Chicken Treat model requires less shop space and uses different cooking equipment, offering franchisees savings of 25 per cent on the Red Rooster model
Consumers want the best, honest
The Australian Financial Review
Page: 47 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Consumer Behaviour
The latest edition of "Eye on Australia" discusses the factors that make a brand great. Essentially, it appears consumers are attracted to brands that they perceive as being "honest" and "trustworthy". More than 60 per cent of respondents to a survey conducted by Sweeney Research stated that good brands need to be "trustworthy", while more than 25 per cent disagreed with the suggestion that a great brand needs to have been around for a long time. The data confirm the suspicions of marketing consultants that consumers are responding to the stresses of modern life by turning to brands they consider to be "authentic" and "honest"
Satisfied people have trust issues and are stressed
The Australian Financial Review
Page: 49 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Consumer Behaviour
A new survey shows Australians are more satisfied with their lives than ever. The report by advertising agency Grey Worldwide and Sweeney Research indicates 63 per cent are satisfied with their lives. However the report was full of apparently contradictory values. Around 75 per cent of Australians said life was becoming more stressful and 80 per cent were worried about the environment. Yet three quarters said they would be unwilling to reduce stress by taking a lower-paying job and two thirds believed environmental problems were the responsibility of government or big business
Media clicks on to need for web audience data
The Australian Financial Review
Page: 49 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Consumer Behaviour
Australia's Audit Bureau of Circulations has organised a meeting to discuss new ways of measuring newspaper circulation. The meeting, to be held on 26 March 2007, will consider aggregate readership of both print readership and online audiences. The figures have been reported separately, but advertisers running cross-media campaigns want increasingly sophisticated information. Industry groups say that while print readership of most newspapers has declined in recent years, readership has actually increased significantly when online audiences are included
House brands hit home with shoppers
The Australian Financial Review
Page: 50 : 26 March 2007
Original article by Neil Shoebridge
ABIX Summary: Consumer Behaviour
The house brands of Australia's big retailers, Coles and Woolworths, are becoming established brands in their own right. Research by advertising agency McCann-Erickson shows that customers are becoming loyal to the updated brands, introduced in 2005. Woolworths has its "Select" range while Coles has "Smart Buy" and "You'll Love Coles". House brand sales rose 10 per cent in the September 2006 quarter and eight per cent in the December quarter. They accounted for 19.1 per cent of packaged grocery sales in 2006. The increase was attributed to improved quality and better marketing
The sound of a two-stroke - the rain is really here
The Sydney Morning Herald
Page: 3 : 26 March 2007
Original article by Richard Macey
ABIX Summary: Consumer Behaviour
Following a period of drought in New South Wales (NSW), rains in Sydney have boosted lawn-mower related services. Lawn growth has resulted in a rush on lawn-mower repairs. Consequently, related businesses are enjoying a boom. Lawn-mower purchases have also risen, with sales of one brand increasing by 30 per cent in the second half of February 2007. Sales in March are expected to be double those in February. Many of Sydney's suburbs have exceeded rainfall expectations for the first three months of the year
House costs segregate rich, poor
The Age
Page: A5 : 26 March 2007
Original article by Nassim Khadem
ABIX Summary: Consumer Behaviour
A new study indicates that housing affordability has worsened in Melbourne in recent years. The findings are based on data compiled from research by RMIT's Australian Housing & Urban Research Institute. The research specifically identified the percentage of households on low to average incomes that were able to afford new homes. Of the 57,160 housing transactions recorded in 2003, only two per cent were deemed to be affordable to consumers on an average income. The report suggests that the divide between Melbourne's wealthy and poorer residents is widening, with people on moderate incomes increasingly being displaced into outer suburbs, where real estate is cheaper
Poor will pay more to reduce their carbon footprint
The Sydney Morning Herald
Page: 3 : 26 March 2007
Original article by Jessica Irvine
ABIX Summary: Consumer Behaviour
Carbon taxes could unfairly penalise low-income households, a leading charity claims. The Brotherhood of St Laurence commissioned the National Institute of Economic & Industry Research to examine how a carbon emissions scheme would affect the poor. It found that wealthier families which could afford to buy new, more energy-efficient products would pay about $A261 a year based on a carbon price of $A25 a tonne, while households reliant on unemployment benefits would pay $A596 a year. The report calls for incentives to reduce energy use
The value of mediation
Asset
Page: 52-53 : March 2007
Original article by Zoe Fielding
ABIX Summary: Consumer Behaviour
Financial planners are advised to deal with a complaint internally and avoid the involvement of the Financial Industry Complaints Service (FICS). In 2006, FICS received 272 complaints against financial planners. Most of the complaints were related to inappropriate advice, service standards, non disclosure and misrepresentation. Trevor Slater, national relations manager at FICS, says planners whose clients express dissatisfaction with any aspect of their service cannot afford to be combative. The first step they should take is to analyse the situation and focus on resolving the complaint. They should avoid antagonising the client
Return to top
TOP
23rd March 2007.
... 2008, or be it one day too far
away - the journey is our pleasure - the distination?? ...
Labor's IR ads tap into job fears
The Australian Financial Review
Page: 23 : 23 March 2007
Original article by Marcus Priest
ABIX Summary: Advertising & Promotion Campaigns
A New South Wales (NSW) poll has revealed that an advertising campaign has increased
antagonism towards the Australian Government. The Union NSW poll found that
the NSW advertising campaign, conducted for the NSW Government in opposition
to federal industrial relations reforms, increased support for the Australian
Labor Party. It found that two-thirds of participants opposed new workplace
legislation. The poll, conducted in January 2007, could inform a campaign strategy
for the federal Opposition in the lead-up to the federal election
Extra $2.5m helps opera stay on song
The Australian Financial Review
Page: 22 : 23 March 2007
Original article by Katrina Strickland
ABIX Summary: Advertising & Promotion Campaigns
An extensive review of the finances of the Australian Opera & Ballet Orchestra
(AOBO) and Opera Australia (OA) has generated $A2.5 million. This annual extra
government funding takes government sponsorship up to $A20 million. Additional
funding for other performing arts companies is hoped for in the Federal Budget
of May 2007. The extra money for AOBO has finally made it sustainable, according
to OA's CEO, Adrian Collette
Marksx buys in Port Melbourne
The Australian Financial Review
Page: 70 : 23 March 2007
Original article by Mathew Dunckley
ABIX Summary: Products & Services
Two Port Melbourne industrial properties acquired by Marksx Property will be
used to seed a new property trust. The company has purchased the first building
of CGA Bryson's Portpark Corporate development for $A15 million. It has also
invested $A3 million in Unit Nine, 435 Williamstown Road. The two facilities
are straight investment plays. Marksx executive director, Dominic Benvenuto,
claims Port Melbourne is one of Victoria's premier industrial hubs. He says
Marksx will hold the properties for the short term as investments, with the
ultimate aim of incorporating them into a property trust
Singapore float for MacarthurCook industrial trust
The Australian Financial Review
Page: 68 : 23 March 2007
Original article by Ben Wilmot
ABIX Summary: Products & Services
On 22 March 2007, the MacarthurCook Industrial REIT (MI-REIT) lodged a prospectus
with the Monetary Authority of Singapore. The new industrial real estate investment
trust has signalled plans to raise between $SG260.43 million and $SG338.56 million
and to list on Singapore's stock exchange on 19 April. MI-REIT is targeting
$SG500 million worth of acquisitions across Asia each year. UBS is acting as
global co-ordinator for the float. Property fund manager, MacarthurCook, will
own 92.5 per cent of the trust's management company
Sensory marketing latest from Bindweld
Retail World
Page: 26 : March 2007
ABIX Summary: Products & Services
Bindweld Plastics has developed a new in-store sensory marketing ink called
Scratch & Sniff. The ink allows consumers to match a scent of a particular
product and print it onto the point of sale item. Consumers are directed to
scratch the designated area and then smell the ink. Marcel Bernardo, of Bindweld,
says the company specialises in hangsells, clip strips, counter-top units, shelf
talkers, and wobblers
Steggles diversifies snack range
Retail World
Page: 34 : March 2007
ABIX Summary: Products & Services
Steggles has launched new snack lines in the frozen, value-added poultry category:
Pizza Slices, Turkey Bites, and Chicken Strips. Pizza Slices has a light, crunchy
golden base topped with 100 per cent breast meat, cheese, and a blend of herbs.
The new products are available in Italian Supreme and BBQ flavours. Steggles
has also launched turkey into the frozen snacks and fingerfood market with Turkey
Bites
Reduced fat gourmet chips
Retail World
Page: 34 : March 2007
ABIX Summary: Products & Services
Pringles has added three reduced fat flavours in the potato chips category.
The new Pringles Light Aromas products are: Spicy Thai with a touch of Coconut
Oil, Greek Style Cheese with a touch of Avocado Oil, and Red Pepper with a touch
of Olive Extract
Silence replaced by print
The Sydney Morning Herald
Page: 10 : 23 March 2007
Original article by Jonathan Pearlman
ABIX Summary: E-Business
The Australian Labor Party (ALP) immediately switched from television and radio
to print and the internet at the start of the blackout period for the New South
Wales (NSW) election. Electronic media advertising is banned in the two days
leading up to the election and until the end of polling, but this does not apply
to print advertising and the internet. On the first day of the blackout, the
ALP campaign included a sticker on the front page of the "Sydney Morning
Herald" newspaper, warning about the NSW Opposition's proposed cuts to
the public service. An ALP banner was also featured on the newspaper's web site.
TOP
22nd March 2007.
... Easter is onto Christmas, and 2008
...
Ribena maker agrees to correct vitamin claims
The Age
Page: A3 : 22 March 2007
Original article by Chantal Rumble
ABIX Summary: Advertising & Promotion Campaigns
The maker of children's fruit drink, Ribena, has admitted that claims about
vitamin content are misleading. In New Zealand, GlaxoSmithKline faces 15 charges
over misleading consumers about the vitamin C content of the product. It reported
the matter to the Australian Competition & Consumer Commission, avoiding
legal action in Australia. The company has agreed to provide correct information
and also place notices in shops and on web sites
Dairy Farmers takes the cream to market
The Australian Financial Review
Page: 18 : 22 March 2007
Original article by Sue Mitchell
ABIX Summary: Advertising & Promotion Campaigns
Competition in Australia's yoghurt market is expected to intensify following
the release of a new product by Dairy Farmers. The "Thick & Creamy"
product is the first to be marketed under the group's own name, rather than
brands such as Ski. The new product will be promoted via a TV advertising campaign,
and CEO Rob Gordon says the group aims to capitalise on the strength of the
Dairy Farmers brand name. Dairy Farmers will lose the rights to the Ski brand
name in 2011; the brand has a 20 per cent share of Australia's yoghurt market
TV spots scarce as Government spends big
The Sydney Morning Herald
Page: online : 22 March 2007
Original article by Paul McIntyre
ABIX Summary: Advertising & Promotion Campaigns
The Australian Government has booked an estimated $A10m in television airtime
for the next eight weeks. There is very strong demand for airtime, with lead
times for bookings more than doubling to between eight and 10 weeks. Some analysts
expect advertising growth of 6% for the second half of 2006-07. Carat Australia
MD, Mandy Henry, said this growth would only be possible if advertisers expected
a federal election to be called for October 2007. Universal McCann Australia
general manager, Henry Tajer, has claimed that GroupM Communications misread
the market by deciding to negotiate in a fiscal cycle, because it would pay
10% to 15% more for airtime than buyers who negotiated over summer. GroupM agency
brand Mediacom Australia responded by stating that a correction of the television
market is already underway
Mini and Volvo veer away from mainstream
The Sydney Morning Herald
Page: 29 : 22 March 2007
Original article by Julian Lee
ABIX Summary: Advertising & Promotion Campaigns
Mini and Volvo Car Australia have launched two very different but similarly
unorthodox advertising campaigns. Mini invited 1,000 car dealers and customers
to a circus big top in Sydney to promote its latest model. The event included
circus stunts, a fashion show and a film, with similar events planned for Melbourne
and Brisbane. Volvo is launching new television and print advertising showcasing
its C30, S80 and XC90 models that focuses less on the prestige aspect of owning
such cars, and more on the fact that Volvos are well-made cars that can provide
people with the lifestyle they want
Cynic stirs it up with cheers for sponsorship
The Sydney Morning Herald
Page: 29 : 22 March 2007
Original article by Julian Lee
ABIX Summary: Advertising & Promotion Campaigns
David Wheldon, mobile telephone company Vodafone's global director of brand
and customer experience, is a recent convert to sponsorship. Wheldon, a former
advertiser himself, noted that sponsorship can be a powerful medium if used
properly. Vodafone's sponsorship of the McLaren Mercedes team in the Australian
Formula One Grand Prix resulted in a documentary on the team funded entirely
by Vodafone airing on the Ten Network in Australia. Wheldon made comments that
suggested J Walter Thompson Australia (JWT) may lose Vodafone's Australian business.
He recently appointed Bartle Bogle Hegarty in place of JWT as the agency for
its British business
May we? Mais Oui?
Marketing Magazine (NZ)
Page: 10 : March 2007
Original article by Keith Norris
ABIX Summary: Advertising & Promotion Campaigns
New Zealand is preparing to legislate against unsolicited electronic communications,
or "spam". The proposed law is a reminder of Yahoo! executive Seth
Godin's 1990s campaign for permission-based marketing. Godin believed it was
important to actively seek consent before sending communications. Effective
marketers understand the logic behind this approach - that bombarding customers
with unwanted messages will quickly turn them against the sender and whatever
they are trying to sell
Billboards in the Auckland CBD ... Yeah, Right
Marketing Magazine (NZ)
Page: 24 : March 2007
ABIX Summary: Advertising & Promotion Campaigns
A proposed bylaw in Auckland would affect the New Zealand (NZ) advertising industry.
The Auckland City Council has proposed a bylaw which would ban billboard advertising
in the CBD. This move has not been welcomed by the Outdoor Advertising Association
of NZ. This group has argued that the bylaw could shut down the entire billboard
industry and would result in the immediate loss of 200 jobs. The councillors
who support the move claim that billboards are cluttering the city and stopping
people enjoying the beauty of heritage buildings. The bylaw, if approved, will
take effect in May 2007
On the edge
Marketing Magazine (NZ)
Page: 36-38 : March 2007
Original article by Simon Young
ABIX Summary: Advertising & Promotion Campaigns
The world of public relations (PR) is alive and well in New Zealand (NZ). There
are large PR groups and smaller PR agencies which have more of a boutique or
niche feel. The PR agencies are suffering from a shortage of skilled labour
and agencies are keen to recruit new graduates. The figures suggest that PR
in NZ is a female-dominated profession, with 73% of PR practitioners being female.
The world of PR has had to adapt to the rise of weblogs, where people write
about their interests and obsessions for a global audience. PR experts note
that big corporations are sceptical about blogs but the world of PR has to learn
to use blogs effectively
Multiplex launches dual retail funds
The Australian
Page: 25 : 22 March 2007
Original article by Florence Chong
ABIX Summary: Products & Services
Australian-listed Multiplex, the subject of a takeover bid in 2007, has established
two new unlisted property funds. The Multiplex Diversified Property Fund will
initially hold stakes in 47 property trusts, and units of about $NZ3 million
($A2.64 million) from the Multiplex New Zealand Property Fund. The Multiplex
Property Income Fund will hold about $A30 million units of the Multiplex Acumen
Property Fund, which is expected to continue boosting the fund management arm,
Multiplex Capital
Product Red likes to call it an Aussie go-slow
The Sydney Morning Herald
Page: 29 : 22 March 2007
Original article by Julian Lee
ABIX Summary: Products & Services
Only two of the six brands which have joined Product Red, a campaign launched
by singer Bono in 2006, are available in Australia. The campaign involves companies
releasing Product Red-branded products, with a percentage of net sales directed
to the Global Fund to Fight Aids. Giorgio Armani Australia and Converse are
so far the only campaign participants to launch their Product Red-branded items
in Australia. American Express International, Motorola Australia and Apple Australia
have been unable to provide timetables for the launch of their Product Red items
in Australia, and The Gap does not have a presence in the country. Red CEO,
Bobby Shriver, said the delays are associated with a low level of public awareness
of the campaign in Australia
Halal push in Mid East
The Weekly Times
Page: 114 : 21 March 2007
Original article by Stephen Cooke
ABIX Summary: Products & Services
Meat & Livestock Australia's (MLA) has released a Halal brand of red meat.
It is hoped that the new brand will be popular in the growing Middle Eastern
market. Australia's beef and lamb exports to the Middle East were worth $A242
million last year. Halal certification requires that animals are killed by a
Muslim facing Mecca. MLA's Ian Ross says Australia is the only non-Muslim country
in which legislation supports the integrity of Halal slaughter, and this fact
will be strongly publicised in the Middle East
Online alliance corners market
The Australian
Page: 15 : 22 March 2007
Original article by Simon Canning
ABIX Summary: E-Business
Australian online advertising provider Hostworks has entered a partnership with
global counterpart DoubleClick. The move boosts Hostworks' market share of the
$A1bn sector in Australia from 52% to over 80%. Hostworks brings a range of
national advertising clients to the table, while it will in turn gain access
to sophisticated software used by DoubleClick. Among Hostworks' costumers are
media groups such as News Digital Media, Ninemsn, Seek and Sensis. Sales and
marketing director Klaus Bartosch says the business delivers some 3.5 billion
ads per month
May we? Mais Oui?
Marketing Magazine (NZ)
Page: 10 : March 2007
Original article by Keith Norris
ABIX Summary: E-Business
New Zealand is preparing to legislate against unsolicited electronic communications,
or "spam". The proposed law is a reminder of Yahoo! executive Seth
Godin's 1990s campaign for permission-based marketing. Godin believed it was
important to actively seek consent before sending communications. Effective
marketers understand the logic behind this approach - that bombarding customers
with unwanted messages will quickly turn them against the sender and whatever
they are trying to sell
Borderless marketing
Marketing Magazine (NZ)
Page: 11 : March 2007
ABIX Summary: E-Business
Enterprising marketers are becoming involved in the online virtual community,
SecondLife.com. This environment is one in which millions of people form relationships,
do business and even buy virtual land using real currency. US retailers Sears
and Circuit City have announced plans to open stores in SecondLife which will
show their products in 3D. Reuters has a reporter embedded in the environment
and another firm offers training and conferences there. The online world is
seen as a cheap way to test new marketing concepts
Online shopping
Marketing Magazine (NZ)
Page: 13 : March 2007
Original article by Tony Boyte
ABIX Summary: E-Business
Around two thirds of New Zealand adults made online purchases in January 2007.
Even more researched goods or services online, according to Nielsen//NetRatings.
The average amount spent was $NZ774 with airline tickets being the most popular
purchase. The survey showed consumers liked being able to compare products,
find bargains and avoid crowds. Online shopping was not quite as popular with
Australians. About 54 per cent of them used the internet for purchases, spending
an average $A570
TOP
21st March 2007.
... smile sing and dance - and rock
into Easter ...
Searle to exit Clemenger Syd
Adbrief
Page: 1 : 16 March 2007
ABIX Summary: Advertising & Promotion Campaigns
Danny Searle has been appointed chairman and creative head of Clemenger BBDO's
regional hub in Singapore. Searle is currently creative director of the advertising
agency in Sydney. He will assume his new role in July 2007. Searle has worked
throughout Asia as the creative lead on the agency's Visa account. His work
featured prominently in the last round of the Advertising Federation of Australia's
Advertising Effectiveness Awards
Happy little Vegemiters return
Adbrief
Page: 1 : 16 March 2007
ABIX Summary: Advertising & Promotion Campaigns
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