Advertising & Promotion Campaigns

Stoush puts heat on IP bonus

Ragtrader
Page: 1/3 : 4 April 2008

LexisNexis Summary: Advertising & Promotion Campaigns

Conflict between Aurelio Costarella and Creative Brands draws attention to the ambiguous area of third party intellectual property (IP). The womenswear label claims that Creative, the Australian licensee for Le Tan, used one of its designs in an advertising campaign without permission. The full-page ads have appeared in magazines and on the tanning brand's web site. Law firm Steinpreis Paganin made claims of unauthorised use of IP on behalf of Costarella in a letter sent to Creative in November 2007

A new direction for sportswear label Champion

Ragtrader
Page: 6 : 4 April 2008

LexisNexis Summary: Advertising & Promotion Campaigns

A new marketing campaign is underway for Champion Australasia. The sportswear label is promoting its entry into the markets for yoga, sports, surf and street wear. The firm also has a new capsule sportswear range aimed at the plus-size market. Champion's $A1 million promotional campaign will encompass online, print, billboard, buses and point-of-sale, as well as public relations. It will feature the slogan "How you play"

Products & Services

Louis & Barry in search for the older customer

Ragtrader
Page: 9 9 : 4 April 2008

LexisNexis Summary: Products & Services

A new Australian fashion label called Louis & Barry was launched at the "Fashion Exposed" trade fair in March 2008. The label was created by Maria Papas and Rozelle Alacantra, who have 24 years of experience in fashion design and production between them. The pair wanted to offer clothes that would appeal to women with high disposable incomes aged between 30 and 45. Most Louis & Barry garments are made in Australia. Printed dresses in the first range are priced from $A450 to $A800

E-Business

ConsMedia reappears on Telstra's far horizon

The Australian Financial Review
Page: 20 : 9 April 2008
Original article by Tracy Lee

LexisNexis Summary: E-Business

SouFun is believed to have met on 8 April 2008 to consider the timing of a potential sharemarket float. SouFun is 51 per cent owned by Telstra, which stands to make up to $A1 billion from the float. According to industry sources, Telstra may once again consider a bid for Consolidated Media Holdings, after the collapse of Lachlan Murdoch's bid for the company. A price of up to $5 per share is believed to be a possibility, after Consolidated Media's major shareholder, James Packer, signalled that he would not accept less than $4.80 per share

Criminal sharks target web surfers

The Australian Financial Review
Page: 56 : 9 April 2008
Original article by Chris Jenkins

LexisNexis Summary: E-Business

Users of social networking sites such as Facebook and MySpace are increasingly becoming targets of internet fraud. Symantec notes that security attacks are now more likely to involve getting users to provide information rather than stealing it from their computer. Private information posted on trusted websites such as social networking sites and forums is being used for identity fraud and phishing attacks. Internet criminals are increasingly focusing on areas such as Guam and Peru, where regulation has not been improved along with the growth of broadband infrastructure

Marketing Strategy

Online giant creates offline fashion event

Ragtrader
Page: 5 : 4 April 2008
Original article by Belinda Smart

LexisNexis Summary: Marketing Strategy

An "offline" event will be held by MySpace Fashion in Australia on 17 April 2008. The organisers aim to attract between 400 and 500 people to the event, which will be held prior to Rosemount Australian Fashion Week. The vice president of MySpace Australasia, Rebekah Horne, notes that a record 46,000 views were posted by MySpace Fashion in February 2008. Horne says belonging to the MySpace community offers great benefits to fashion designers. Fashion illustrator Fontaine will create signage for the event will

Opening trade options for services sector

Prospect
Page: 10 : March 2008

LexisNexis Summary: Marketing Strategy

Small and medium enterprises (SMEs) in the Western Australian (WA) resources services sector can find trying to enter into export markets a scary prospect. This is according to Christine Schultz, who has been appointed TradeStart export adviser for the resources sector. The position at the WA Department of Industry & Resources was created in partnership with Austrade. TradeStart is available to companies to looking to export for the first time, or to current exporters who are seeking to enter new markets

Consumer Behaviour

Challenging the myths and realities of 'debt stress'

The Australian
Page: 1 : 9 April 2008
Original article by Don Stammer

LexisNexis Summary: Consumer Behaviour

There has been some exaggeration of the number of Australians suffering debt stress. There is a perception that the majority of households are seriously overloaded with debt, but the reality is that only a third of households have a mortgage and the majority of people pay their credit card bill before interest accrues. Debt has similarities with gambling and alcohol in that it is used properly by most but is a significant problem for a minority. The same applies to the corporate sector, with only a small minority of companies seriously over-indebted

No more late nights, say boutique store owners

Ragtrader
Page: 5 : 4 April 2008
Original article by Assia Benmedjdoub

LexisNexis Summary: Consumer Behaviour

It is suggested in a research paper by Jones Lang LaSalle that extended trading hours appeal to Generation Y shoppers. Co-author Matthew Khoo claims that Generation Y expects constant availability. Milton Cockburn, of the Shopping Centre Council of Australia, thinks retailers should set their trading hours according to their own judgement of whether it is economically viable. Melissa Gallagher, of Dirty Pretty Things, does not think late hours are feasible on working days, especially given the staff costs involved

The best years of your life

AFR Smart Investor
Page: 42-45 : April 2008
Original article by Bina Brown

LexisNexis Summary: Consumer Behaviour

Most Australians try to prepare for retirement - they are aware of the issues. In 2008, official figures show that male life expectancy is around 82.2 years, while females can expect to live to 85.7 years. The aged pension is around $A14,000 a year for a single person and around $A23,000 a year for a couple. It has been calculated that a couple with their own home and no dependents would need around $A46,000 a year to live a comfortable life in retirement. A couple leading a "modest" life, with few luxuries, would need around $A26,000 a year. As a person ages, he or she could become frail and ill. This means that health care costs will rise. It is vital to plan for retirement, because work is such an important part of life for most people