Advertising & Promotion Campaigns

Responsible approach finding favour

The Australian Financial Review
Page: 55 : 14 April 2008
Original article by Noelle Waugh

LexisNexis Summary: Advertising & Promotion Campaigns

Unilever Australia has launched a new advertising campaign under the slogan "Because family meal times matter". The campaign, for the group's Continental food products, comes shortly after the launch of new super-concentrated versions of Unilever's Omo and Surf laundry detergent brands. Unilever, which is one of a growing number of organisations incorporating corporate social responsibility into their marketing strategies, is currently working on a "sustainable" tea product, to be released later in 2008 under the Lipton brand

E-Business

Bosses at Seek

The Australian Financial Review Boss
Page: 56-57 : April 2008
Original article by Katrina Nicholas

LexisNexis Summary: E-Business

Seek, the online recruiting firm in Australia, formed by brothers Paul and Andrew Basset and friend Matthew Rockman in 1997, continues to grow. Although not the first internet advertising firm in Australia, Andrew Bassat claims that Seek was the first to meet the needs of both job seekers and recruiters. The brothers, who share the role of CEO at Seek, say that they have always tried to focus on the long term. Seek, which currently has 400 staff, earned revenue of $A157 million and EBITDA of $A80 million in the 2006-07 financial year

Marketing Strategy

Online firesale hurts yields

The Australian Financial Review
Page: 54 : 14 April 2008
Original article by Noelle Waugh

LexisNexis Summary: Marketing Strategy

The sale of "remnant" advertising may drive down online advertising yields throughout 2008. Fairfax Digital COO, Nic Cola, said the bottom end of the online advertising market is feeling the effects of remnant advertising most keenly. Yahoo!'s head of Search Marketing, Willie Pang, denied the claims, saying a 30 per cent increase in new advertisers had boosted Yahoo!'s revenue. Ninemsn commercial director, Jason Scott, said the variety of advertising space currently available could drive prices down in the long-term but was yet to have an effect

Consumer Behaviour

Online travel sector feels cooling wind

The Australian Financial Review
Page: 19 : 14 April 2008
Original article by Noelle Waugh

LexisNexis Summary: Consumer Behaviour

Webjet has upgraded its annual earnings for the second time in 2008 amid an increase in online bookings. Webjet has predicted a profit increase of 8.5% to $A6.4 million. The increased demand was put down to consumer pressures of a difficult credit climate and higher interest rates and fuel costs. The pressure has encouraged more people to use internet travel services for shorter trips, local destinations and discounted rates

It's a growing thing: farmers' markets thrive

The Australian Financial Review
Page: 4 : 12 April 2008
Original article by Rachel Nickless

LexisNexis Summary: Consumer Behaviour

Farmers' markets have become increasingly popular since their emergence eight years ago. Shoppers are drawn to the opportunity to talk to growers, and to buy in a socially and environmentally responsible way. Geoff Page, of the University of South Australia, says farmers' markets have a "social cachet" that is unavailable at supermarkets. Jane Adams, the chair of the Australian Farmers' Market Association, says about 100 to 120 markets are in operation around the nation. Lack of regulation of what constitutes a farmers' market has led to some apprehension about quality