Advertising & Promotion Campaigns

Rosemount gets back in vogue with fashion push

The Sydney Morning Herald
Page: 19 : 28 April 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

Australian wine brand Rosemount is the new sponsor of the Australian Fashion Week event. The deal forms part of a concerted campaign by parent company Foster's Group to position Rosemount as the wine of choice for sophisticated, young consumers. Foster's bought the business in 2005 at a price for $A3.7bn along with other brands, but it struggled to live up to expectations. Of late however, domestic sales have risen 55% in value terms and 37% by volume. Other marketing innovations include a reshaped bottle and a new addition to the product range that is a white wine with bubbles to be served on ice

Hatching a plan to roast rivals

The Australian Financial Review
Page: 49 : 28 April 2008
Original article by Noelle Waugh

LexisNexis Summary: Advertising & Promotion Campaigns

The Australian Chicken Meat Federation is rolling out a new direct mail and print magazine advertising campaign. It is designed to not just convince consumers but also health professionals of the nutrition benefits of eating poultry, especially in the face of recent aggressive marketing by rival body Meat & Livestock Australia that centred on red meat. Three major companies, Ingham, Bartter-Steggles and Baiada, dominate the poultry industry with market share of 35%, 26% and 16% respectively. Since the mid-1990s, chicken's share of annual meat consumption in Australia has grown from 29.5% to 35.3%

Products & Services

Ten gives mature reality show a facelift

The Australian Financial Review
Page: 51 : 28 April 2008
Original article by Neil Shoebridge

LexisNexis Summary: Products & Services

Australian-listed Ten Network is about to launch the eighth season of its "Big Brother" reality TV show. The free-to-air network suffered a decline in 2007 of 3.9% in viewer numbers for the program, but noted that this still translated to in excess of one million people each weekday evening. The format has been overhauled slightly with new hosts and a shorter run of 12 instead of 15 weeks, to combat any perception the show is becoming tired. Among the major sponsors paying $A2.4m, up $A400,000 from last year, are Reckitt Benckiser, KFC and Hutchison's "3" mobile telephony business. Ten has already had a major ratings success in 2008 with a new reality TV product, "So You Think You Can Dance"

Nervous nellies placed on hold

BRW
Page: 82-83 : 24 April 2008
Original article by Chris Larsen

LexisNexis Summary: Products & Services

The Australian property derivatives market is still yet to get off the ground, with only one trade executed to date. This was a two-year swap between ABN Amro and Grosvenor Group, struck in May 2007. Matthew Hardman, of Rismark International, which has helped put together the index that will be used as the basis for residential property derivative trades, says the current credit crisis has made investors nervous about getting involved in what is a new type of investment product

E-Business

Bypass operations

BRW
Page: 48 : 24 April 2008
Original article by Kristen Le Mesurier

LexisNexis Summary: E-Business

DealsDirect.com.au makes its debut in the 2008 "Fast Starters" survey at third position with revenue of $A32.98 million in 2006-07. The online retailer's profile has grown to the point where a survey of households in October 2007 revealed that 58 per cent had heard of DealsDirect. The company was founded in 2004 by Paul Greenberg and Michael Rosenbaum, with the two having previously operated Auctionbrokers Australia on eBay. The online goods and services market in which DealsDirect operates is expected to be worth $A10.8 billion in 2008

Marketing Strategy

Gym offered members unfair contracts

The Australian Financial Review
Page: 9 : 28 April 2008
Original article by Rachel Nickless

LexisNexis Summary: Marketing Strategy

A Melbourne gym has been found to have breached consumer protection laws with unfair contracts. The Victorian Civil & Administrative Tribunal has ruled that the contracts used by the former operator of Matrix Pilates & Yoga were unfair to members. Victoria is the only Australian state that has legislation that specifically protects consumers from unfair terms in consumer contracts

Word of mouth wins trust

The Australian Financial Review
Page: 50 : 28 April 2008
Original article by Neil Shoebridge

LexisNexis Summary: Marketing Strategy

The 2008 Eye on Australia survey by Sweeney Research and Grey has demonstrated the importance of utilising word-of-mouth recommendations. The study found that consumers trust, and return their business to, those businesses which offer some manifestation of personal touch. Businesses such as the Salvation Army, the police force, Google, book stores and the ABC were examples of Australian's favourite institutions, as found in the survey

Disclosure rules in the dock

The Australian
Page: 5 : 25 April 2008
Original article by Derek Parker

LexisNexis Summary: Marketing Strategy

The Franchise Council of Australia (FCA) will fund an appeal to clarify an important issue for the sector. The New South Wales Court of Appeal found that the franchising contract between Master Education Services and former franchisee, Joan Ketchell, was void because of a breach of the disclosure code. FCA executive director Steve Wright said that the decision could lead to litigation for commercial gain. He said that the council was funding the appeal in order to establish the legal principles

The flight of fashion

BRW
Page: 30-31 : 24 April 2008
Original article by Agnes King

LexisNexis Summary: Marketing Strategy

The 2008 Rosemount Australian Fashion Week (RAFW) will take place in Sydney towards the end of April. The RAFW is now in its 13th year, and generates around $A200 million in sales per annum. A record number of fashion buyers from overseas are expected to attend the 2008 RAFW, including seven from Indonesia, who are each expected to place orders to the value of $A100,000. Tjut Devi, Austrade's senior business development manager in Jakarta, who helped to organise the presence of the Indonesian buyers, says Australian fashion designers are not aware how many wealthy people there are in Jakarta

Smooth operator

BRW
Page: 49 : 24 April 2008
Original article by Foad Fadaghi

LexisNexis Summary: Marketing Strategy

Telcoinabox makes its debut in the 2008 "Fast Starters" survey at fourth position with revenue of $A20.10 million in 2006-07. Founded by Damien Kay, Morgan Duncan and Damien Gould, Telcoinabox is a telecommunication services provider that franchises packaged services. Kay says that its franchisees make about 32 per cent margin on the sales, and that each franchisee has around 200 customers. Kay says Telcoinabox rejects about 80 per cent of enquiries from prospective franchisees, and many are rejected if they do not have sales experience or a lot of contacts

Holding the line

BRW
Page: 76-77 : 24 April 2008
Original article by Jane Searle

LexisNexis Summary: Marketing Strategy

ING Direct, the Australian branch of the Netherlands-based bank, has received high scores in rankings of customer satisfaction. Survey firm Global Reviews gave ING Direct the top ranking of 72.8 per cent, against an average of 58.6 per cent, for telephone customer experience between October and December 2007. ING Direct's score was better than that of HSBC, Suncorp, and Commonwealth Bank. According to Eric Drok, the CEO of ING Direct, the company's success is based on satisfied staff and simple products

Consumer Behaviour

Consumers OK, maybe

The Australian Financial Review
Page: 50 : 28 April 2008
Original article by Neil Shoebridge

LexisNexis Summary: Consumer Behaviour

More Australians are satisfied with their lives and think they are living in prosperous times, according to the 2008 Sweeney Research and Grey survey. The "Eye on Australia" research has been conducted each year since 1992. The increasing level of optimism from 2007 was a surprise for the producers of the survey, who expected the economic uncertainty in early 2008 to play a more negative role in the results

Old pursuits still entertain

The Australian Financial Review
Page: 50 : 28 April 2008
Original article by Neil Shoebridge

LexisNexis Summary: Consumer Behaviour

Australians still devote time to "old fashioned" entertainment mediums, according to a new survey. The study by Grey and Sweeney Research found that over 42% of respondents watch two or more hours of television per day. Some 20% of Generation X respondents spent two hours or more on the internet, while 38% of pre-baby boomers do the same. Of those who use the internet, 90% send and receive email, while 35% prioritise reading the latest news. Some 42% of Generation Y use social networking sites

Smart generation

BRW
Page: 25 : 24 April 2008
Original article by Phil Ruthven

LexisNexis Summary: Consumer Behaviour

There are currently four different generations participating in the Australian workforce. They are the silent generation (aged 66 and over), babyboomers (43-65), generation X (27-42) and generation Y (7-26). Each of the four have a different attitude to work, with generation Xers very interested in work-life balance, while generation Yers believe that their work output is the basis on what they should be rewarded, rather than on the number of hours they work. Generation Yers are also the best-educated generation in history and are happy to change jobs if they are not happy, given they are in a seller's market