Advertising & Promotion Campaigns

Big business comes to the party for Olympic Games team

The Australian
Page: 3 : 1 May 2008
Original article by Nicole Jeffery

LexisNexis Summary: Advertising & Promotion Campaigns

John Coates, president of the Australian Olympic Committee (AOC), says it has raised $A33.8m in corporate sponsorship deals. The money will be used for the Beijing 2008 Olympic Games, and filling its quota on time allows the AOC to stage "welcome home" parades for the Australian athletes after the event. The final company to pledge its support has been BankWest, and the successful fund raising effort is in contrast with concerns raised by International Olympic Committee marketing commission head Gerhard Heiberg. He says the Beijing event may not be a commercial success after negative publicity over China's actions in Tibet affected the torch relay

WA orchestra strikes accord with business

The Australian Financial Review
Page: 24 : 1 May 2008
Original article by Katrina Strickland

LexisNexis Summary: Advertising & Promotion Campaigns

West Australian Symphony Orchestra chair, Janet Holmes a Court, spoke out in defence of the orchestra's links with business on 30 April 2008. Just days after the orchestra announced plans to tour Japan as part of North-West Shelf Australia's (NWSA) 20th anniversary, Holmes a Court said the practice is acceptable, provided it does not go too far. NWSA sponsored the orchestra's tour of China in 2006, along with the Western Australian Government

Products & Services

Ads pay for free TV on mobiles

The Australian
Page: 31 : 1 May 2008
Original article by Lara Sinclair

LexisNexis Summary: Products & Services

Bluetooth broadcaster YoMo is about to launch Australia's first free-to-air mobile TV network. The service will be able to be received by anyone with a Bluetooth-enabled telephone who is in range of a transmitter, and will be funded by advertising. Foster's Group, National Australia Bank and Boost Juice have already participated in advertising trials. Reuters Australia will provide news content for a news and entertainment feed. The service will be broadcast continuously, with the company gaining exclusive broadcast rights for areas including shopping centres, stadiums and airports

Mini-pill for whenever the occasion arises

The Australian Financial Review
Page: 67 : 1 May 2008
Original article by Jill Margo

LexisNexis Summary: Products & Services

Popular erectile dysfunction remedy Cialis is now available in Australia in a smaller dosage of 5mg. Users will be able to take this daily and maintain a concentration of the active ingredient in the blood stream that will enable spontaneous intercourse. Previously the larger dosage version had to be taken several hours in advance. The cost of the new product can be as much as $A200 per month. Manufacturer Eli Lilly says despite the lack of detailed trials, the new version of Cialis should be as safe as the old one. No such "mini" variant is planned for rival drugs Levitra and Viagra

Early launch for fashion title

The Australian Financial Review
Page: 20 : 1 May 2008
Original article by Neil Shoebridge

LexisNexis Summary: Products & Services

Australia's first weekly fashion magazine, "Grazia", will be launched by ACP Magazines in July 2008, a month earlier than anticipated. ACP, a division of PBL Media, expects sales of the 100-page magazine to reach 80,000 per week, at a price of $A5. Industry experts believe there is a gap in the market for the new publication, and estimate that the production and marketing costs for ACP and PBL will be in the vicinity of $A20 million in its first year

E-Business

TV stays second fiddle as web, cinema pay off for Foster's

The Sydney Morning Herald
Page: 31 : 1 May 2008
Original article by Julian Lee

LexisNexis Summary: E-Business

Foster's Group's strategy of using the internet and cinema only for its latest advertisement has worked. It exceeded its original viewing target by 100%, following April 2008 media data results. The ad has potentially been seen 9.5 million times by its target market of men aged 18 to 39, according to Foster's marketing agency MediaCom Melbourne. Management at the Australian alcoholic beverages maker are pleased with the success of the launch model, and describe a general shift in advertising thought from being television-focused to approaches involving a creative mix of media