Advertising & Promotion Campaigns

Aussie nappies win in the war for bottom lines

The Sydney Morning Herald
Page: 33 : 8 May 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

An Australian nappy maker has gained market share by refocusing its brand. Australian Pacific Paper Products relaunched its BabyLove range in late 2006. Its sales have grown significantly, and global rival, Kimberly-Clark, has discounted prices to maintain market share. BabyLove's advertising agency, DDB Melbourne, portrayed ordinary families in its advertisements. Sales were helped by a licensing deal with The Wiggles. Its TV advertising budget was $A2.3 million, compared with $A9.1 million spent on TV, press and radio advertisements each by Kimberly-Clark for its Huggies brand

Winning Read

The Australian Financial Review
Page: 25 : 8 May 2008
Original article by Katrina Strickland

LexisNexis Summary: Advertising & Promotion Campaigns

The Australian branch of international firm, Man Investments, has sponsored the Sydney Writers Festival. It is a move to appeal to the event's demographic. Man will fly the 2007 winner of its parent's award, the Man Booker literary prize, to Australia for the festival. Anne Enright will be the guest of honour at a literary lunch, to which Man will invite clients. Writers festivals have long appealed to Man, as those attending are often people with investable assets and paid mortgages

Recommending debentures to your clients

Financial Planning
Page: 43 : May 2008
Original article by Jennifer O'Donnell

LexisNexis Summary: Advertising & Promotion Campaigns

Two regulatory guides issued by the Australian Securities & Investments Commission (ASIC) are of relevance to financial planners and their clients. Issued in late 2007, the guides relate to the disclosure of unrated and unlisted debentures by providers of such products, along with how they are marketed to potential investors. When advertising unrated and unlisted debentures, providers should make it clear that they are not the same as a bank deposit. Furthermore, they should not imply that debentures are secure or that they are suited to a particular type of investor

Products & Services

iPhone deal sets Vita up for payday

The Australian Financial Review
Page: 24 : 8 May 2008
Original article by Julian Bajkowski

LexisNexis Summary: Products & Services

Australian mobile telephone retailer, Vita Group, may benefit from Apple's iPhone. Vita is Telstra's largest mobile handset reseller. It has acquired Next Byte, the Apple reseller chain. On 7 May 2008, Vodafone announced that it will offer the iPhone handset in Australia later in 2008. However, it did not mention an exclusive carrier agreement, as in the UK and US. This indicates that Vita will be able to sell the handsets through Next Byte and its Fone Zone chain

Fashion incubator turns attention to men

Inside Retailing
Page: 3-4 : 5 May 2008

LexisNexis Summary: Products & Services

Started in 2001 by brothers Brian and Vincent Wu, Incu has now opened its third store in Sydney. Incu focuses on fashion from new and innovative designers and targets affluent consumers between the age of 21 and 35. Its newest store is located opposite an existing Incu store in The Galeries Victoria. The new store will focus on the sale of menswear, while the existing store will now concentrate on women's' fashion. The third Incu store is located in Oxford Street in Paddington

E-Business

Expert advises on wider world of web

The Age
Page: B3 : 8 May 2008
Original article by Ari Sharp

LexisNexis Summary: E-Business

Retailers are not utilising the internet to its full capabilities. This despite indications that half of all retail purchases will be conducted via the web by 2012. According to Deloitte principal, Kasey Lobaugh, an increasing number of people are not only shopping online, but are also browsing retailers' web sites before deciding where to make an in-store purchase. Lobaugh is in Australia in May 2008 to advise retailers on how to drive sales using the internet as a strategic channel

Portals exposed as online ads slow

The Sydney Morning Herald
Page: 33 : 8 May 2008
Original article by Paul McIntyre

LexisNexis Summary: E-Business

The online advertising market grew by 30.8 per cent in the 2008 March quarter, according to figures released on 7 May 2008. Fairfax Digital CEO, Jack Matthews, attributed the result to cyclical factors but said the sector was beginning to slow in Australia. According to the Interactive Advertising Bureau expenditure report by PricewaterhouseCoopers, display ads lost market share in the three months to March 2007, while internet searches increased

Y&R Brands brings its internet division in-house

The Sydney Morning Herald
Page: 33 : 8 May 2008
Original article by Julian Lee

LexisNexis Summary: E-Business

In a move to consolidate marketing communications, Y&R Brands is dismantling its autonomous digital division and incorporating it into existing brands. The move will result in online advertisements being mainstream offerings within existing agencies, George Patterson Y&R and Wunderman, rather than being dealt with by a separate body. Clients will gain from the reorganisation, as they will no longer have to brief several bodies on the one campaign

Fairfax Digital signals move to take on TV networks

The Sydney Morning Herald
Page: 33 : 8 May 2008
Original article by Julian Lee

LexisNexis Summary: E-Business

Fairfax Digital will attempt to convince media buyers to switch some of their $A800 million annual TV news advertising budget into online videos. Media buyers have long avoided making significant contributions to the online news market, despite four million videos streamed from Fairfax web sites each month and 12 million from ninemsn, as they cannot make direct comparisons between TV and the web. There are also concerns that the short clips before and after online bulletins do not offer sufficient appeal. Ninemsn's revenue from video ads is expected to increase from 1% to 10% in the 2008-09 period

Easy ride is just the way the cookie crumbles

The Sydney Morning Herald
Page: 33 : 8 May 2008
Original article by Paul McIntyre

LexisNexis Summary: E-Business

The Australian online display advertising industry is being challenged by paid search advertising. When advertisers examine online traffic statistics, they find that many users are coming to their web site via search engines, rather than their video, banner and button advertisements. This is leading advertisers to divert their budgets to paid search advertising and has prompted a bleak forecast for the sector for the rest of 2008. However, consumers tend to use search engines, particularly Google, to reach sites, and statistics only record the last click. The market will realise that searches are prompted by other advertising influences

Shattered piece brings a premium

The Australian Financial Review
Page: 26 : 8 May 2008
Original article by Terry Ingram

LexisNexis Summary: E-Business

The auctioned sale of Maitland decorator David Cohen's home contents on 27 April 2008 had some surprising results. There was also drama over live internet bidding. Vickers & Hoad Auctioneers sold a shattered and pieced-together Minton cheese bell for $A22,000, well above the estimate of $A600 to $800, to an undisclosed overseas trade buyer. V&H "did not appreciate" the default of a one-month trial with LiveAuctioneers.com to a 12-month contract. The online company states that the automatic extension was indicated clearly in the agreement

Marketing Strategy

BlueFreeway freeze to last two weeks

The Australian Financial Review
Page: 21 : 8 May 2008
Original article by Neil Shoebridge

LexisNexis Summary: Marketing Strategy

BlueFreeway entered a voluntary trading halt for its stock on 5 May 2008, just a month after revealing a $A4.05 million loss for the December 2007 half. The Australian digital marketing group plans to prepare for an update on its 2007-08 results over the next two weeks and is believed to have sacked around 40 members of staff. BlueFreeway flagged a $A4 million loss for the full year in March 2008 and revealed net debts totalling $A33 million

Consumer Behaviour

Expensive housing threat to social fabric

The Australian Financial Review
Page: 53 : 8 May 2008
Original article by Michelle SingerAlex Symonds and Lisa Carapiet

LexisNexis Summary: Consumer Behaviour

Aussie Home Loans CEO, John Symond, urged a Senate Estimates Committee to help young people get into property on 7 May 2008. Symond said housing affordability was worse than ever, with interest rates and the cost of borrowing rising significantly. Symond said a range of initiatives were necessary in order to prevent a generation of people from being locked out of the housing market. The Real Estate Institute of Australia's Mathew Moran said negative gearing was creating wealth for older people at the expense of the young