Advertising & Promotion Campaigns

Row over Coca-Cola deal that went flat

The Sydney Morning Herald
Page: 37 : 15 May 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

Whybin TBWA & Partners says Coca-Cola Amatil (CCA) did not honour an agreement for it to take over marketing of its Bluetongue beer brand. Whybin was appointed by Pacific Beverages Australia, CCA's joint venture with SABMiller, in April 2008, after it beat incumbent Peach Advertising and three other agencies. Whybin was later taken off the account during contractual negotiations. Pacific says there was never a formal agreement with Whybin and the negotiations were for a small project only. Pacific now intends to delay a national branding effort until demand can be met by its Central Coast brewery

Violent reaction to viral game campaign

The Sydney Morning Herald
Page: 37 : 15 May 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

Sega Australia has defended the viral marketing campaign for its horror genre computer game "Condemned 2". The company said the "Offset the Evil" campaign by Clemenger Communications will not be seen by children, despite it being a parody of children's entertainment. Sega said the campaign will be placed on dedicated gaming web sites and not mainstream web sites that could be viewed by children. The company said it is clear the campaign has not been devised for a younger audience

Measure for measure on arts funding

The Australian Financial Review
Page: 6 : 15 May 2008
Original article by Katrina Strickland

LexisNexis Summary: Advertising & Promotion Campaigns

A survey detailing private support for the arts has been released by the Australia Business Arts Foundation (ABAF). Private sector contributions to the arts totalled $A171.1m in 2006-07, with donations accounting for 50.7% and sponsorship the remainder. The survey has been released only weeks before an Australian Government review of ABAF, which could result in a merger with the Australia Council for the Arts, is finalised. There were 228 responses to the survey sent to 708 non-profit arts organisations

Products & Services

Cash "avalanche" for BT Wrap term deposits

Money Management
Page: 17 : 8 May 2008
Original article by Liam Egan

LexisNexis Summary: Products & Services

BT Financial Group launched a term deposit facility on its BT Wrap and BT SuperWrap platforms on 15 April 2008. The Australian firm's Chris Freeman reports that inflows were 100 per cent above forecasts in the first seven business days of the new offering. Over $A61 million was invested in the term deposits during the period. Freeman says investors have been interested in a term deposit facility for some time, and that volatile equity markets have added to demand. Ninety-, 180- and 365-day term deposits are offered on the platforms

E-Business

Fairfax in internet search advertising joint venture

The Age
Page: B4 : 15 May 2008
Original article by Jesse Hogan

LexisNexis Summary: E-Business

Fairfax Media announced the establishment of a joint venture with Melbourne IT on 14 May 2008. Fairfax Digital CEO, Jack Matthews, said the company planned to resell pay-per-click advertisements for internet searches carried out using a number of search engines, including Google. Matthew said the joint venture, to be known as Advantate, would allow Fairfax to get into "the fastest growing piece of the pie". Fairfax shares fell $A0.03 to $A3.39 on the news, while Melbourne IT shares gained $A0.09 to $A3.29

Greatest ad emissions are in cyberspace, analysis shows

The Sydney Morning Herald
Page: 37 : 15 May 2008
Original article by Julian Lee

LexisNexis Summary: E-Business

The internet is likely to be the most polluting advertising medium for advertisers in Australia. An analysis by P3 showed the internet accounted for more greenhouse gases than any other medium on a dollar-for-dollar basis, with power consumption by servers and computer monitors responsible for 2,258 kg of carbon dioxide. This compared with 1,000 kg for newspapers and 1,714 kg for TV. Maxus Australia was asked to compile a "dummy" media schedule using each medium to allow a direct comparison. The Australian Association of National Advertisers says there has been a positive response from clients to the P3 initiative

Dollars flow online as marketers panic

The Sydney Morning Herald
Page: 37 : 15 May 2008
Original article by Paul McIntyre

LexisNexis Summary: E-Business

Google Australia has reported a substantial rise in advertising revenue from large companies shifting focus from mainstream media. A study by Foreseechange suggests there has been an over-reaction by industry to economic uncertainty, with retail sales growth of between five and six per cent expected for the calendar year. Photon Group executive chair Tim Hughes said there is no evidence major clients are reducing media and marketing budgets. GroupM Communications expects 30% growth in online advertising across the Asia Pacific region

Marketing Strategy

Call for simple ratings system

The Australian Financial Review
Page: 73 : 15 May 2008
Original article by Mathew Dunckley

LexisNexis Summary: Marketing Strategy

The Green Building Council of Australia (GBCA) announced plans to establish a single environmental ratings system for commercial buildings on 14 May 2008. GBCA said it would prepare a white paper on the issue, which could then be used in formal discussions with the New South Wales Government and Property Council of Australia (PCA). PCA CEO, Peter Verwer, said the market was in need of a single ratings tool to end the confusion that currently exists between various systems

Consumer Behaviour

A spoonful of sugar, fat and salt just what the customer ordered

The Sydney Morning Herald
Page: 37 : 15 May 2008
Original article by Paul McIntyre

LexisNexis Summary: Consumer Behaviour

Unilever Australia reduced the fat, sugar and salt content of its Paddle Pop range by 50% three years go in response to demand for healthier children's' snacks. Within three months Paddle Pop ice cream sales declined by 25%, with consumers switching to a rival product containing more sugar and fat than even the original Paddle Pops recipe. Sales recovered after the formula was revised to 25% less fat and sugar and no artificial colours and flavours. Unilever's David McNeil said there is a gap between community standards for healthier foods and what consumers are in fact willing to buy