6th of June 2008 AdAge Update

More later - and if you wish to comment -

business@theadcompany.com.au

Tony Clemenger

 

Old AdAge Daily Updates can be found at - AdAge Daily Updates.

Products & Services
Government service to warn of e-crimes
The Australian
Page: 10 : 6 June 2008
Original article by Karen Dearne

LexisNexis Summary: Products & Services

The Australian Government will launch a public internet service on 6 June 2008. The Stay Smart Online service will help small businesses and individuals to protect their computers against intrusions by computer hackers and viruses. People can sign up for the alert service at www.staysmartonline.gov.au. The service will be in plain English, with no jargon, so ordinary computer users can understand quickly what they are being warned about. The Communications Minister, Stephen Conroy, said that many individuals do not realise how much personal information they are giving out globally on sites such as MySpace, Facebook and LinkedIn

 
Footy teams letting retail side down
Inside Retailing
Page: 4-5 : 2 June 2008
Original article by Lyn White

LexisNexis Summary: Products & Services

There is strong demand for Australian Football League (AFL) merchandise in Australia. AFL fans love their teams and want to buy clothes and memorabilia linked to their favourite club. One retail chain which caters to this need is the Balls N' Bumpers chain. Mark Harris, the franchisor of this chain, said that when an AFL team does badly, sales of its merchandise tend to drop off. Balls N' Bumpers, which is based in Hobart, is operating in the southern and western states of Australia. Harris is happy with the stores in 2008, although the economic climate is tough

 

Marketing Strategy
The thin green line - are you close to the edge?
Law Institute Journal
Page: 52-55 : June 2008
Original article by Amanda BodgerRochelle Younger and Melissa Monks

LexisNexis Summary: Marketing Strategy

The competition watchdog is clamping down on dubious claims in "green" advertising. Businesses promoting the environmental virtues of their product must satisfy the Trade Practices Act, especially the provisions prohibiting false representations and misleading claims. The Australian Competition & Consumer Commission details its stance on "green" marketing in guidelines entitled "Green Marketing and the Trade Practices Act". The regulator has taken action against firms including Origin Energy, EnergyAustralia, Hagemeyer Brands and GM Holden/Saab

 

Consumer Behaviour
Off easy street
BRW
Page: 50-54 : 5 June 2008
Original article by Jane Searle and Sean Aylmer

LexisNexis Summary: Consumer Behaviour

Non-bank lenders are negatively affected by the credit crunch. To make matters worse, their problems are being used by the big banks to increase their market share. Non-bank lenders' market share has fallen to 10 per cent, from close to 20 per cent in June 2007. A year ago, Aussie Home Loans, Wizard and RAMS were lending out about $A31 billion a month. By mid-2008, this figure is estimated to have shrunk by half. This trend is reflected in share prices of non-bank lenders. Mortgage Choice is trading now at around $A1.00, compared to $A3.30 a year ago

 
Not-for-profits should grab real gen Ys
Investor Weekly
Page: 2 : 5 June 2008
Original article by Christine St Anne

LexisNexis Summary: Consumer Behaviour

Celebrities such as Paris Hilton and Mischa Barton give members of Generation Y (Gen Y) a bad name, according to Avril Henry. Henry, of AH Revelations, says that while Barton and Hilton give the impression that Gen Y members are selfish and materialistic, the vast majority are community orientated and not overly interested in money. Henry believes that not-for-profit superannuation funds, because they seek to "make a difference" to people's retirement savings, are the sort of places that Gen Y members will want to work, because they also "want to make a difference"

 

 

 

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