Advertising & Promotion Campaigns

Campaigns

Adbrief
Page: 2-3 : 20 June 2008

LexisNexis Summary: Advertising & Promotion Campaigns

The Royal Australian Institute of Architects has removed the word "royal" from its name after research revealed its use was out of date. The professional body will now be known as just the Australian Institute of Architects. SMART Sydney has been hired to create a marketing campaign to promote the name change. Meanwhile, in other new campaign news, soccer star David Beckham is to front a new advertising campaign for permanent marker company Sharpie

Foster's reviews wine strategy as chardonnay sales slump

Ad News
Page: 3 : 13 June 2008
Original article by Nina Lees

LexisNexis Summary: Advertising & Promotion Campaigns

Sales of Foster's Group's "Rosemount" brand have risen by 55.5 per cent over the past 12 months, according to AC Nielsen. However, Foster's sales of chardonnay wine declined by 4.7 per cent in the year to April 2008. There are some within the media who suggest the decline can in part be blamed on TV characters Kath and Kim. Kath and Kim make it well-known that they like chardonnay, but there are claims their "daggy" image does not help sales. One strategy that Foster's hopes may help its wine sales is to not include a wine's variety on its label, as is the case with "Rosemount O". The brand was launched in March 2008 backed by a $A3.5 million marketing campaign

Sport brands battle for glory

Ad News
Page: 3 : 13 June 2008
Original article by John Davidson

LexisNexis Summary: Advertising & Promotion Campaigns

Nike is to relaunch its nikefootball.com.au site in Australia by the end of June 2008. The relaunch comes at a time when rival sporting goods brand Adidas has launched its "Dream Big" campaign in Australia. The campaign coincides with the 2008 European Football Championships. The championships are considered the third biggest sporting event in the world, behind the Olympic Games and the soccer World Cup. The "Dream Big" campaign features soccer stars like Lionel Messi and David Beckham

Outlook seems positive for PR

Ad News
Page: 6 : 13 June 2008
Original article by Nikki MacLennan

LexisNexis Summary: Advertising & Promotion Campaigns

The International Communications Consultancy Organisation (ICCO) contends that the global public relations (PR) sector had its best year ever in 2007. This is according to its 2008 first quarter report, for which PR firms in 22 countries were surveyed. Turkey, with a 27 per cent increase, recorded the most growth. Australian PR activity grew by 17 per cent. ICCO contends that there are a number of reasons why PR performed so strongly in 2007, including increased recognition that it is an effective marketing tool

Radio stations adopt TV strategy

Ad News
Page: 8 : 13 June 2008
Original article by Heather Jennings

LexisNexis Summary: Advertising & Promotion Campaigns

Australian Radio Network (ARN) is running 35 television commercials in Melbourne and Brisbane over a five week period starting from late May 2008. The commercials are promoting upcoming events on its Mix FM breakfast programs in the two cities. Eric Stephens, ARN's national marketing director, says if the commercials are a success the same campaign may be used for radio stations in other cities. ARN's Mix station in Melbourne spent just $A200,000 on main media advertising in the year to April 2008, down from $A800,000 in the previous corresponding period

Host continues on growth path

Ad News
Page: 9 : 13 June 2008

LexisNexis Summary: Advertising & Promotion Campaigns

The 12 months to June 2008 have been very successful for advertising agency Host. Host, which was formed by Anthony Freedman in 2000, has increased its revenue by 115 per cent, while staff numbers rose by 97 per cent. Host has obtained five new accounts since the start of 2008, including Air New Zealand and ninemsn, and it has not lost any pitches. Its existing clients include Lion Nathan, Ikea and Virgin Mobile. Host is due to move into new offices in the Sydney suburb of Surry Hills by early 2009

Does creativity matter?

Ad News
Page: 16-19 : 13 June 2008
Original article by Barbara Messer

LexisNexis Summary: Advertising & Promotion Campaigns

Many marketers in the retail, fast food and fast moving consumer good (FMCG) sectors arguably use very little creativity in their advertising. However, in terms of sales and consumer awareness, their campaigns are very effective, leading some marketers to question whether the need for creativity in advertising is overrated. Gayle Kerr, of the Queensland University of Technology, says that marketing researchers have spent the best part of the last 40 years trying to find a link between a commercial's level of creativity, as evidenced by awards, and its effectiveness in terms of sales and consumer awareness

Good times, bad times: NZ's had its share

Ad News
Page: L4-L5 : 13 June 2008
Original article by Heather Jennings

LexisNexis Summary: Advertising & Promotion Campaigns

The New Zealand advertising sector earned revenue of $NZ2.355 billion in 2007, an increase on the $NZ2.224 billion it received in 2006. The newspaper, magazine, radio and television sectors all enjoyed increased revenue in 2007, while outdoor's revenue was down, but by only $NZ1 million. One of the New Zealand advertising sector's current areas of focus is the extent to which the Public Health Bill, which was tabled in New Zealand's parliament in December 2007, may impact on its operations

Slow, steady but surviving

Ad News
Page: L8 : 13 June 2008
Original article by John Davidson

LexisNexis Summary: Advertising & Promotion Campaigns

The New Zealand outdoor advertising sector earned revenue of $NZ78 million in 2007, down $NZ1 million on the $NZ79 million it earned in 2006. It was the first time since 1997 that the sector had not recorded revenue growth compared with the previous year. Nick Martin, of Adshel, which is the largest outdoor advertising agency in New Zealand, does not believe that the sector is in a slump, although he does agree that "there's very little growth". Mike Tyquin, the CEO of Eye Australasia, says the New Zealand outdoor advertising sector needs to develop more effective audience measurement strategies

Products & Services

Can't talk cobblers any more on the fish labels

The Sydney Morning Herald
Page: 3 : 25 June 2008
Original article by Kelly Burke

LexisNexis Summary: Products & Services

The Fish Names Brand Scheme aims to introduce standardised names for types of fish sold across Australia. Ian Macdonald, Australia's Primary Industries Minister, says the new scheme will protect consumers and reduce confusion when buying seafood products. The Sydney Fish Market has already agreed to adopt the new fish identification system, and fishmongers, supermarkets and restaurants throughout Australia are likely to comply with the new system

New lock-in features defy sellers

The Australian Financial Review
Page: 38 : 25 June 2008
Original article by Madeleine Koo

LexisNexis Summary: Products & Services

Mariner Financial in Australia is releasing its new Small Companies Recovery Fund in mid-2008. A feature that was previously only seen in hedge funds or private equity vehicles is a lock-in clause that prevents investors from redeeming their money before June 2010. Such restrictions are becoming increasingly common in the Australian fund management sector, due to the heightened volatility of the stock market in recent months. While ING Investment Management is part of the trend, Perennial Investment Partners, Morningstar and FM Financial Solutions all recommend more flexibility to small retail investors

Foxtel shows off the wonders of HD+ from this Sunday

Mediaweek
Page: 4 : 23 June 2008

LexisNexis Summary: Products & Services

Foxtel will launch its new high-definition (HD) pay TV service in Australia on 22 June 2008. The service will be marketed through a TV, print, radio, and online campaign titled "Wonders will never cease". Patrick Delany, executive director of content, product and delivery innovation at pay TV group, says the HD service is the start of the next generation of Foxtel

CBA rolls out Opals to HNW market

Independent Financial Adviser
Page: 10 : 23 June 2008
Original article by Victoria Papandrea

LexisNexis Summary: Products & Services

The Commonwealth Bank of Australia has launched a new structured investment product, "Options and Lending" (Opals). The offering gives investors access to investment strategies entitled "Protected Lending", "Covered Call Writing", "OTC" (over the counter) "Options Purchase" and "OTC Put Writing". Moghseen Jadwat, head of structured investment sales at the Commonwealth Bank, says investors are able to take a loan geared between 50 and 80 per cent

Australia's most trusted

Adbrief
Page: 1 : 20 June 2008

LexisNexis Summary: Products & Services

Readers of the "Reader's Digest" have rated Cadbury as Australia's most reputable brand for the fifth year in a row. The survey, conducted for the magazine by The Leading Edge, ranked Kellogg's in second spot. The survey also asked which Australian consumers trusted the most and which professions they had most faith in. Telemarketers were ranked at last spot out of 40 professions, while burns expert Dr Fiona Wood was regarded as the most trusted person in Australia

WW Media to take on mag market

Ad News
Page: 1 : 13 June 2008
Original article by Nikki MacLennan

LexisNexis Summary: Products & Services

WW Media aims to launch an Australian version of "Popular Science" by October 2008 under a joint venture with Bonnier. "Popular Science" has been published in the US since 1872, and has a monthly circulation of 1.3 million. It was one of 18 titles that the Swedish-based Bonnier acquired from Time Inc for in excess of $A200 million in 2007. Marjicke Thomson, of WW Media, said the publisher hopes to launch another of Bonnier's titles in Australia by June 2009

E-Business

No trace of doubt at Wotif

The Australian Financial Review
Page: 60 : 25 June 2008
Original article by Noelle Waugh

LexisNexis Summary: E-Business

Australian online travel group Wotif.com anticipates demand for domestic travel services will be sustained in the first half of 2008-09. The company expects to report a 30% rise in profit after tax to $A34.5m for 2007-08. Wotif shares have recently been affected by concerns the travel industry will feel the impact of the downturn in consumer spending. Wotif CEO, Robbie Cooke, expects consumers will replace overseas holidays with more affordable domestic breaks. Wotif shares declined $A0.03 to $A3.10 on 24 June 2008

Marketing Strategy

Getting mobile right from the start

Ad News
Page: 6 : 13 June 2008
Original article by Mark Chenery

LexisNexis Summary: Marketing Strategy

Standards for measuring the effectiveness of mobile telephone marketing are being developed. A sub-committee under the auspice of the Australian Interactive Media Industry Association is responsible for the standards project. John Galloway, head of mobile advertising sales at Vodafone, heads the sub-committee. Galloway said that the sub-committee, along with the mobile telephone marketing sector in general, is keen to avoid the sort of problems that the online advertising sector has had in developing measurement standards

The great green debate

Ad News
Page: 12 : 13 June 2008
Original article by Nikki MacLennan

LexisNexis Summary: Marketing Strategy

It has been suggested that the internet is the most environmentally friendly advertising medium, because it does not use paper. However, according to a study conducted by P3, this is not the case. In fact, P3 claims that the internet causes the highest level of greenhouse gas emissions, and the outdoor sector is the most environmentally friendly of all advertising mediums. Chris Sewell, of P3, believes it will not be long before media agencies start taking carbon emissions into account when planning campaigns for clients

The secret to mobile marketing

Ad News
Page: 13 : 13 June 2008
Original article by Lee Stephens

LexisNexis Summary: Marketing Strategy

It can be argued that mobile telephone marketing in Australia is being hampered because some people confuse it with online display advertising. Most people who use mobile phones view their relationship with their phone as highly personal, and would be very offended by marketers who try to market to them using online display-type strategies. For any campaign that uses mobile phones to be effective it needs to deliver value to the user

Pushing for media innovation

Ad News
Page: L6 : 13 June 2008
Original article by Nikki MacLennan

LexisNexis Summary: Marketing Strategy

Like its Australian counterpart, the New Zealand media agency sector is struggling to find staff and is trying to improve its effectiveness measurement skills. Barry Williamson, of mediaedge:cia New Zealand, says the sector is "really patchy at the moment", in part as a result of the upcoming federal election. Alistair Jamison, the CEO of Starcom, says the New Zealand media agency sector is very competitive at the moment. Jamison contends that the industry's culture is very much one of "push-the-boundaries"

Consumer Behaviour

Higher petrol prices cut car use: report

The Sydney Morning Herald
Page: 4 : 25 June 2008
Original article by Stephanie Peatling and Phillip Coorey

LexisNexis Summary: Consumer Behaviour

There was a 2.1 per cent downturn in Australia's greenhouse gas emissions generated by automobiles between 2005 and 2006. Rising petrol prices were the major cause of the decline, as motorists opted to drive less frequently. However, the volume of automobile-related greenhouse gases rose again in 2007. Senator Christine Milne of the Australian Greens says the figures highlight the need for investment in public transport as part of the strategy to reduce the nation's carbon emissions. Meanwhile, shadow Treasurer Malcolm Turnbull has indicated that he supports including petrol in Australia's emissions trading scheme

Spiralling costs put paid to luxuries

The Mercury
Page: online : 24 June 2008
Original article by Helen Kempton

LexisNexis Summary: Consumer Behaviour

A poll by ING Direct indicates that 75 per cent of Tasmanian families plan to reduce their power use in 2008-09. Other cost-cutting measures identified in the study include a planned reduction in holidays and restaurant meals by 63 per cent of families, and termination of subscription TV services by over one-quarter of families. Damon Thomas, CEO of the Tasmanian Chamber of Commerce & Industry, says the findings are in keeping with the backlash caused by a decline in consumer confidence