Advertising & Promotion Campaigns

Vodafone demotes STW to execution role

The Sydney Morning Herald
Page: 30 : 26 June 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

Australian advertising agency, STW Communications, will take a lesser role in Vodafone's new campaign. The mobile telephone operator has moved its brand work to New Zealand agency, Colenso BBDO. The new brand advertising campaign will commence on 29 June 2008. STW will only execute Colenso's work in direct marketing, retail advertising and point of sale communications. STW's unit that handles Vodafone's marketing communications will remain in charge for the present, in spite of the loss of a large part of the account

Products & Services

Bingo, now Tatts has a competitor

The Age
Page: A12 : 26 June 2008
Original article by Jason Dowling

LexisNexis Summary: Products & Services

The launch of new instant lottery games in Victoria is expected to be accompanied by a major marketing campaign. Intralot Australia's range of "scratchies" will be available from 1 July 2008, ending the monopoly that Tatts Group has enjoyed for five decades. Lottery Agents Association of Victoria CEO Peter Judkins says the launch of the Intralot products will provide Victorians with a broader range of gaming products. However, the Interchurch Gaming Taskforce is concerned that the new products will result in an increase in problem gamblers

Vault to drive alpha

Independent Financial Adviser
Page: 31 : 23 June 2008
Original article by James Dunn

LexisNexis Summary: Products & Services

Investors wishing to invest in a new investment product from Quattro Asset Management must go through a financial planner. David Adiseshan, the manager of the product, Quattro Vault 08, and executive director of Quattro Asset Management, describes Quattro Vault 08 as a "single-manager, multi-strategy hedge fund". It offers investors exposure to five absolute return strategies, of which four are equity-based. Investors are able to borrow up to 100 per cent of their initial investment in Quattro Vault 08, for which investments close on 23 June 2008

E-Business

Creators hold key to influence

The Sydney Morning Herald
Page: 30 : 26 June 2008
Original article by Paul McIntyre

LexisNexis Summary: E-Business

Research has found that most people prefer to watch user-generated content online rather than create it themselves. While social networking sites are popular, DMG concludes that just 10% of the online population generate all such content on the internet. BigPond's Justin Milne says that the company's portal has not experienced much growth in usage, despite alleged "insatiable" demand for user-generated content tools. Research of video-sharing web sites found that just 3% to 6% of users created the most popular content. Social media optimisation is emerging, with brands attempting to influence online content creators

Consumer Behaviour

Monster mash gives ad boss nightmares

The Sydney Morning Herald
Page: 30 : 26 June 2008
Original article by Julian Lee

LexisNexis Summary: Consumer Behaviour

Clemenger Communications chairman Robert Morgan has criticised an ABC TV show, "The Gruen Transfer". Morgan says the programme has "demeaned and trivialised" the Australian advertising industry. "The Gruen Transfer" has proven popular with viewers, with a weekly audience of over one million. A "mash up" feature of the show's website that allows viewers to make their own advertisements has been particularly popular. Over 6,000 of the mock ads have been made to date, and viewed about 280,000 times on the ABC's website

Something to sing about in Seven's big win

The Age
Page: 14 : 26 June 2008
Original article by Debi Enker

LexisNexis Summary: Consumer Behaviour

The Seven Network comfortably won the TV ratings battle in the week ended 19 June 2008. Seven had a 28.7 per cent share of the viewing audience in Melbourne, and 28.2 per cent nationally. Nine came second, with 26.4 per cent in Melbourne and 26.7 per cent nationally. The top-rating show in Melbourne for the week was Seven's news bulletin on Sunday evening, which attracted 587,000 viewers. "Australia's Got Talent", also on Seven, came second with 498,000 viewers

Qantas, Singapore deny merger speculation

The Australian
Page: 21 : 26 June 2008
Original article by Steve Creedy

LexisNexis Summary: Consumer Behaviour

Australian carrier Qantas Airways has rejected speculation about closer ties with rival Singapore Airlines (SIA). Geoff Dixon, CEO of Qantas, says the airline is not in any contact with SIA about a possible merger to better deal with the rising cost of jet fuel. Meanwhile Qantas has been ranked in 14th place among "Australia's most authentic brands", after previously leading the consumer survey. It is also facing further disruption of flights due to strike action by its engineers

CEO out as group tunes in, turns around

The Australian Financial Review
Page: 18 : 26 June 2008
Original article by Noelle Waugh

LexisNexis Summary: Consumer Behaviour

Strathfield Group is a car audio and mobile telephone retailer in Australia. On 25 June 2008, the group's CEO, Gerard Frack, resigned. He had overseen a corporate turnaround at the company, which finally moved into profit in recent times. Strathfield management said it expects earnings before interest and tax to be within a range of $A6.2 million to $A6.4 million for 2007-08. The company's board noted that the earnings are acceptable, given the fall-off in consumer sentiment in 2008. A lot of discretionary spending has evaporated