Advertising & Promotion Campaigns

GPY&R Melb's Schweppervescence

Adbrief
Page: 1 : 27 June 2008

LexisNexis Summary: Advertising & Promotion Campaigns

George Patterson Y&R won gold in the sought-after film category at the 55th Cannes International Advertising Festival. The Australian ad agency was recognised for its work on a TV commercial for "Schweppes". It was the only Australian TV commercial to win a gold. James Walter Thomson Sydney received a silver award for its campaign for Thrifty

Green mktg claims Goodyear's scalp

Adbrief
Page: 1 : 27 June 2008

LexisNexis Summary: Advertising & Promotion Campaigns

Partial refunds are being offered to certain customers by Goodyear Tyres. The refunds are part of the company's enforceable undertakings to the competition watchdog regarding claims in 2007 and 2008 about the environmental credentials of its "Eagle LS2000" tyres. Goodyear conceded that the environmental claims could not be substantiated. The Australian Competition & Consumer Commission charged the company with flouting sections 52 and 53(c) of the 1974 Trade Practices Act

Campaigns

Adbrief
Page: 3-4 : 27 June 2008

LexisNexis Summary: Advertising & Promotion Campaigns

A new "Alvin and the Chipmunks" promotion is about to be released by Brumby's Bakeries. The campaign coincides with the film being released on DVD. Elsewhere, a revamp of Fairfax's "The Sydney Morning Herald" has been released by Whybin/TBWA, and actor Stephen Curry is to help Unilever with a humorous campaign featuring a "Bushells Tea Etiquette Guide". The Australian Health Minister, Nicola Roxon, has disparaged National Party politician Paul Neville for allegedly displaying Leo Burnett Sydney's "Bundaberg Rum" polar bear in his office. Bundaberg is part of Neville's electorate

Products & Services

Telstra joins line-up for iPhone day

The Australian Financial Review
Page: 3 : 1 July 2008
Original article by Tracy Lee

LexisNexis Summary: Products & Services

Telstra has announced that it will offer Apple's new third-generation iPhone by 11 July 2008. This means that Telstra is not going to be outdone by Vodafone and Optus, which also plan to offer the iPhone in Australia. Telstra has unveiled its pricing plans for the iPhone. The iPhone incorporates Apple's digital musical player, the iPod, with an internet-enabled mobile telephone. These are expected to be very popular in Australia. Hutchison Telecommunications, which owns the "3" mobile telephone network, will be the only carrier not able to sell the new iPhone on 11 July

Marketing Strategy

New business

Adbrief
Page: 3 : 27 June 2008

LexisNexis Summary: Marketing Strategy

Bakers Delight has awarded its public relations account to Keep Left Public Relations. The chain, which is the world's biggest franchise bakery, selected the Melbourne agency following its successful work with the quickly-expanding Crust Gourmet Pizza Bars franchise. Meanwhile, Oddfellows has been selected by the Australian Egg Corporation Limited. The industry body selected the independent advertising and communications group after hearing pitches from 10 agencies

Part 1 - Shopper marketing: Latest craze or simply the next phase?

Retail World
Page: 12-13 : 23 June 2008
Original article by Amanda Howe

LexisNexis Summary: Marketing Strategy

Shopper marketing has made great inroads in the last few years to become the fastest-growing discipline in fast moving consumer goods worldwide. The grocery sector tends to pay more attention to things such as image, presentation and taste than to the shopper's experience. A competitive advantage is available to retailers that offer a unique selling point and a unique shopping situation. Shopper marketing involves the development of a "shopper identity" as well as the use of shopper insights and awareness of how people act when in shopping mode

Victorian fashion set eyes China

Ragtrader
Page: 6 : 13 June 2008
Original article by Belinda Smart

LexisNexis Summary: Marketing Strategy

A number of fashion designers in Victoria are exploring the Chinese market. They are the designers behind the Lisa Barron, Jenny Bannister, Thurley, Smena and Gwendolynne brands. The designers travelled to Beijing and Shanghai in April 2008, along with a representative from the L'Oreal Melbourne Fashion Festival and a representative from Victoria's Department of Innovation. Lara Rodda, from this Department, showed the designers the benefits of the Chinese market and how to research key issues about it. Rodda noted that it could take up to five years to get into the Chinese market and many issues must be dealt with, including intellectual property rights

Wool you or won't you?

Ragtrader
Page: 12 : 13 June 2008
Original article by Fraser McEwing

LexisNexis Summary: Marketing Strategy

The fashion industry in Australia is trying to market wool in the wrong way. Wool marketing group, Australian Wool Innovation, is doing a good job, but it is a hard job. Wool is a beautiful, high-quality fabric that lasts. It is no good trying to create wool products that are cheaper, that can be machine-washed, that can look like a synthetic, all in the name of fashion. Wool is and should be expensive and exclusive. It is the most beautiful fibre for high-quality suits and knitwear. The public demand for wool will never go away and marketers should not short-change it by using it in a cheap way

Consumer Behaviour

Growth opportunities are available for the frozen meals and snacks market

Retail World
Page: 16 : 23 June 2008

LexisNexis Summary: Consumer Behaviour

People tend to view frozen food as of lesser quality than fresh food. Frozen food manufacturers are starting to compete by developing more natural, authentic products. Innovation was especially striking in the prepared meals segment in 2007. Mintel reports that there was a 39 per cent increase in the amount of frozen foods between 2004 and 2007. The company's research shows that 25 per cent of UK consumers see frozen foods as "standby foods"

Consumers are engaging in a little bit of snacking here, there and everywhere

Retail World
Page: 24-25 : 23 June 2008

LexisNexis Summary: Consumer Behaviour

Snacking is a way of life in Australia. People snack as a social activity and for enjoyment, as well as to replace meals in their busy lives. The need for convenient foods has led to the development of "on-the-go" packaging formats and of foods such as Hormel's microwave meals and Sanitarium's "Curios" breakfast biscuits. Some manufacturers are developing snacks with reduced fat, sugar and salt in response to concerns that snacking is contributing to obesity