Advertising & Promotion Campaigns

Campaigns

Adbrief
Page: 2-3 : 11 July 2008

LexisNexis Summary: Advertising & Promotion Campaigns

"Tell someone who cares" is a public education campaign for the Advertising Standards Bureau. The pro bono campaign was devised by George Patterson Y&R Melbourne. It has been well-received by the media, advertising and government sectors. Elsewhere, Retail Food Group has expressed interest in multiple brand marketing in the wake of a successful SMS promotion. The inaugural campaign promoted all of the Australian listed firm's brands, which include Brumby's Bakeries and Donut King, and offered $A134,000 in prizes

Products & Services

Tool box that constructs path to open-source world

The Australian Financial Review
Page: 37 : 15 July 2008
Original article by Peter Moon

LexisNexis Summary: Products & Services

JumpBox Incorporated offers cheap applications based on open-source software. It creates virtual computers with a complete operating system, support programs and a main application or "appliance". The appliance is quickly downloaded and run under a virtual PC player, picking up a web address on the user's network. The application is then available with a web browser. There are about 30 applications available and a basic version is free

Hiccup in iPhone's bid for domination

The Australian Financial Review
Page: 38 : 15 July 2008
Original article by Chris Jenkins

LexisNexis Summary: Products & Services

The launch of Apple's new iPhone experienced a few problems. The 3G iPhone was launched in 22 countries on 11 July 2008. Stock shortages had been predicted and did occur. In Australia, Vodafone and Singtel Optus said that there was little stock left by the afternoon of 12 July. However, new shipments are expected in less than a week. There were also activation problems on the first day. One analyst estimated that 425,000 iPhones were sold globally in the first three days, while other estimates were as high as one million

E-Business

Privacy the price of super-communications

The Age
Page: B7 : 15 July 2008
Original article by Graeme Philipson

LexisNexis Summary: E-Business

The emergence of the digital age highlights the fact that despite privacy laws, most people essentially have no privacy. Governments collect a range of personal information about their citizens, employers can read their staff's emails, and Google keeps track of individuals' search history. Indeed, many internet users willingly surrender their right to privacy by supplying personal information to websites, often without realising how this data will ultimately be used. It may be time to accept that the traditional notion of privacy no longer exists, a sentiment expressed by Sun Microsystems' Scott McNealy in 1999

Ansearch predicts return to profitability

The Australian Financial Review
Page: 22 : 15 July 2008
Original article by Noelle Waugh

LexisNexis Summary: E-Business

Australian online marketing services firm, Ansearch, is confident of making a profit in 2008-09. On 14 July 2008, it revealed that group operating revenue rose by 49 per cent to $A12.3 million in 2007-08. Nonetheless, this will be its fifth year of losses in a row. However, the company believes that its major restructure will deliver a profit next year. Management has been overhauled and the workforce cut by 20 per cent. Ansearch has also had to buy back shares lost through the failure of stockbroker, Opes Prime

Computer crime gets seriously organised

The Australian Financial Review
Page: 34 : 15 July 2008
Original article by Michael Crawford

LexisNexis Summary: E-Business

Organised crime is strengthening its internet presence through the hijacking of online banking details. Internet security analysts said on 14 July 2008 that trojans and viruses are becoming stealthier, showing a lower rate of infections but more successful targeting. The use of internet banking has increased considerably and most people, falsely, feel confident in their internet security. Users are advised not to put too much faith in the security integrity of non-Microsoft software alternatives

Marketing Strategy

Media Decisions does deal with OMD

Adbrief
Page: 3-4 : 11 July 2008

LexisNexis Summary: Marketing Strategy

Media Decisions and OMD have forged a licence agreement. The deal will give the latter group a presence in the Western Australian (WA) market. Media Decisions' general manager, Helen Hammond, says the agency views OMD as a superior media buying group in terms of strength, size, service delivery and technological advancement. The ownership and staffing of the WA agency is unaltered

The why of sponsorship

Law Institute Journal
Page: 94 : June 2008
Original article by Alicia Patterson

LexisNexis Summary: Marketing Strategy

The distinction between corporate sponsorship and donations can be ambiguous at Australian law firms. Whereas a donation is in the interests of the recipient alone, sponsorship is undertaken with the understanding that the firm will receive something back. Sponsorships should appeal to prospective clients. The deals need to be well-planned and properly timed, and should involve as many people from the firm as possible. Creative effort should be put into ensuring that the link between the sponsorship and the firm is clear and striking

Consumer Behaviour

Frugal households rein in credit growth

The Australian Financial Review
Page: 5 : 15 July 2008
Original article by Adrian Rollins

LexisNexis Summary: Consumer Behaviour

The latest figures on borrowing in Australia show that there has been a marked decline. For the 12-month period to May 2008, the overall credit growth in both the private and commercial segments was in fact a fall of 13.3%. This was the lowest rate seen since early 1992, and was due to personal loans falling 7.8% and mortgage loans for residential owner-occupiers dropping by 5.7%. While commercial loans actually showed a slight recovery in the month itself, this came off a very low base. Official interest rate rises and the impact of higher fuel prices are retarding borrowing, and the additional interest rate lifts by the major banks are another disincentive. National Australia Bank has become the latest financial institution to raise its standard variable mortgage rate

Call for tougher bank fees stance

The Australian Financial Review
Page: 10 : 15 July 2008
Original article by Patrick Durkin

LexisNexis Summary: Consumer Behaviour

Consumer group Choice has called for the Australian Government to exercise greater control over bank fees and charges. Choice's director of policy, Gordon Renouf, said in a submission to the Government's financial services review that many customers get caught out because they do not read default and termination fee documents when signing up to mortgage loans. Renouf said competition had proven ineffective at driving down such fees, which he described as unfair and suboptimal. Renouf said a last resort compensation fund should also be established for victims of insolvent financial service advisers