| Advertising & Promotion Campaigns |
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| Funding cut bemoaned |
The Australian Financial Review
Page: 24 : 18 July 2008
Original article by Tracy Sutherland
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LexisNexis Summary: Advertising & Promotion Campaigns
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Exporters are unhappy about a funding shortfall in the Australian Government's export promotions scheme. In mid-July 2008, Trade Minister Simon Crean announced that the scheme had been oversubscribed. Over 4,000 small and medium-sized exporters will receive an initial payment of $A40,000, but about 1,500 will have to wait for a second tranche of payments in 2009 to receive about $A30,000 to make up the rest of their grant. The Government has increased funding for the scheme by $A50 million, but this will not be available until 2009-10
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| Beauty and the beef |
BRW
Page: 52-53 : 17 July 2008
Original article by Gina McColl
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LexisNexis Summary: Advertising & Promotion Campaigns
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The Australian livestock export industry has decided to protect its image by launching an advertising campaign. The industry has been under attack from animal welfare activists. The "We care for Australian animals" campaign, commissioned by the Meat & Livestock Australia, features individual farmers who show their attachment to animals. One of the people who appear in the advertisement is Aticia Grey, a young partner in a family cattle business in the Pilbara region of Western Australia
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| Connect Super gives member advice |
Investor Weekly
Page: 2 : 17 July 2008
Original article by Christine St Anne
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LexisNexis Summary: Products & Services
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Connect Super has engaged Industry Funds Financial Planning to provide its 28,000 members with free financial advice. However, the free service will be confined to basic advice on superannuation and insurance, and members who want a full financial plan will have to pay a fee. Meanwhile, Connect Super, which has $A660 million in funds under management, has announced the launch of two new products: a transition-to-retirement pension and an account-based pension
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| The buying game |
BRW
Page: 31-32 : 17 July 2008
Original article by Sean Aylmer
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LexisNexis Summary: Consumer Behaviour
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Australians believe it is currently the worst time to buy a household good since 1975, the year that Westpac started its consumer sentiment index. The general index itself is at its lowest point since 1992. Matthew Hassan, a senior economist with Westpac, says the "household goods" indicator has literally "fallen off a cliff" since the start of 2008. He says there are a range of factors behind the drop in consumer sentiment, including increased mortgage rates and rents, and higher petrol prices. Franz Madlener, the CEO of Villa & Hut, the Australian homewares chain, says he is optimistic that consumers will start buying again closer to Christmas 2008
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| Sophisticated or naive? Who is the real retail investor |
Financial Planning
Page: 28-31 : July 2008
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LexisNexis Summary: Consumer Behaviour
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Financial investors are increasingly being referred to as "consumers". This trend has important implications for financial planners. University of New South Wales professor Dimity Kingsford-Smith says that under the Trade Practices Act consumers are offered much more protection than investors are. While in the past only the wealthy could afford to invest, all Australians are now being encouraged to do so. A mass market of financial products has been created for investors
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