Advertising & Promotion Campaigns

ACCC to probe green beer claims

The Age
Page: A3 : 25 August 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

Coopers Brewery's claims about the environmental credentials of its beer are under scrutiny. Consumer advocate Choice has claimed that Coopers' advertisement - which promotes its beer as being the "greenest" in Australia - is false and misleading. It has asked the Australian Competition & Consumer Commission to look into the ad. A number of Australian companies have been the subject of "greenwashing" allegations in the last year, and Murray Hogarth of Ecos Corporation says there could be a consumer backlash against green products as a result of such allegations

Marketing Strategy

Pay TV on track to get the measure of its audience

The Australian Financial Review
Page: 50 : 25 August 2008
Original article by Neil Shoebridge

LexisNexis Summary: Marketing Strategy

The audience measurement system for the Australian pay TV industry is on schedule for its commencement on 1 July 2009. Research company, Taylor Nelson Sofres, will run the system, which is being funded by Foxtel, Austar and Multi Channel Network

Seek a swift shift to the web

The Australian Financial Review
Page: 50 : 25 August 2008
Original article by Neil Shoebridge

LexisNexis Summary: Marketing Strategy

Australian-listed Seek ramped up its expenditure on marketing and sales in 2007-08, amid a sharp rise in market share for internet-based job advertising

Salmat sees growth ahead

The Australian Financial Review
Page: 15 : 23 August 2008
Original article by Neil Shoebridge

LexisNexis Summary: Marketing Strategy

Australian-listed direct marketing group Salmat has reported an annual net profit of $A12.8 million for 2007-08, compared with $A44.3 million in 2006-07. Salmat expects its 2008-09 earnings to be at least 30 per cent higher than those of 2007-08. The 2007-08 profit included the loss of $A5.8 million in restructuring costs related to the acquisition of HPAL and $A7 million in development costs for the Lasoo price comparison web site. The company declared a final dividend of $A0.105, fully franked

Austrade grabs gold with world schmoozing record

The Australian Financial Review
Page: 2-3 : 23 August 2008
Original article by Andrew Burrell

LexisNexis Summary: Marketing Strategy

The Beijing 2008 Olympic Games have been used as a great networking opportunity by Australian Government export marketing agency Austrade. It has run its successful Business Club Australia series of events, which included a Minerals Council of Australia dinner featuring athletes, government officials and business leaders. Mining group BHP Billiton in particular took advantage of the Games, as it had already gained exposure as the official supplier of metals for all medals. Austrade sets the value of deals struck during the event by Australian companies at about $A1.7bn

Consumer Behaviour

More customers want to go green - One in 10 are doing their bit

The Advertiser
Page: 12 : 25 August 2008
Original article by Cara Jenkin

LexisNexis Summary: Consumer Behaviour

GreenPower, renewable energy accredited by the Australian Government, is now being purchased by 10% of electricity customers in South Australia. Data shows 74,684 businesses and householders bought renewable energy in the June 2008 quarter, compared with 36,095 customers in the same period in 2006. GreenPower usually costs homeowners around $A0.05 more per kilowatt hour

Consumers and advertisers shun the glossies

The Australian Financial Review
Page: 48 : 25 August 2008
Original article by Neil Shoebridge

LexisNexis Summary: Consumer Behaviour

Total sales of magazines gauged by the Audit Bureau of Circulations fell 3.7% in the half-year to June 2008, while weekly magazine sales fell 9.3%. Meanwhile, there are predictions magazine advertising revenue in Australia could be flat this year