Advertising & Promotion Campaigns

Campaigns

Adbrief
Page: 3 : 22 August 2008

LexisNexis Summary: Advertising & Promotion Campaigns

BMF has created a $A4 million re-launch campaign for TrueLocal in Australia. The campaign for the online local business search directory encompasses TV, radio, online, News Limited newspaper titles and community newspaper cover wraps. Louise Brockbank, of BMF, says the agency aimed to get consumers more involved by devising a disruptive, entertaining campaign. She says the agency wants to convert the "search and find" approach to online searches to "search, find and interact"

Back power sale or axe falls on seats

The Age
Page: 1-2 : 27 August 2008
Original article by Andrew West

LexisNexis Summary: Advertising & Promotion Campaigns

Legislation to privatise New South Wales energy assets will be introduced to the upper house of state parliament on 28 August 2008. The bill faces opposition from the Greens and some Government MPs in both houses of parliament. The Treasurer, Michael Costa, recently warned Government MPs that their electorates' funding will be at risk if they fail to support the legislation. The Government has also taken out newspaper advertisements which highlight the economic and social impact of failing to support the legislation

Right place, right time boosts revenue

The Australian Financial Review
Page: 64 : 27 August 2008
Original article by Neil Shoebridge

LexisNexis Summary: Advertising & Promotion Campaigns

Photon Group has delivered a 73.4 per cent rise in EBITDA to $A78.2m for the 2008 financial year, along with a 92.7% rise in revenue. The Australian-listed marketing services operation lifted revenue to $A378.2m and increased net profit to $A21.7m. It claims it can achieve double-figure growth in earnings and revenue this year. Shareholders will receive a full-year dividend of $A0.285

Products & Services

Building a better mouse trap

Independent Financial Adviser
Page: 16-19 : 25 August 2008
Original article by Darin Tyson-Chan

LexisNexis Summary: Products & Services

Robert Cumming says the current duopoly that exists within the Australian financial planning software sector is not necessarily good for planners. The sector is dominated by just three products, IRESS's Xplan and Visiplan and Macquarie's Coin. Cumming, of HNW Planning, says IRESS's and Macquarie's products have developed in a disjointed fashion, and the same information often has to be keyed in more than once. Cumming is developing a new software product, Syncrm Financial Planning System, which is developed around Microsoft's Customer Relationship Management (CRM) solution

Banking on a love of rewards

The Australian Financial Review
Page: 61 : 27 August 2008
Original article by Sue Mitchell

LexisNexis Summary: Products & Services

Australian retailer Woolworths hopes to issue about 100,000 credit cards in the next 12 months. Its new Everyday Money credit card features an annual fee of $A49 after the first year and an interest rate of 18.99 per cent, plus a loyalty scheme that rewards customers with shopping vouchers. Woolworths has ruled out a debit card in the near-term, although it may introduce more financial products

Marketing Strategy

Is there something missing in Australia when it comes to supermarket clustering?

Retail World
Page: 16-17 : 18 August 2008
Original article by Narrelle Harris

LexisNexis Summary: Marketing Strategy

Store clustering, or consumer led ranging as it is otherwise known, is yet to be embraced to any great extent by Australian retailers. The term refers to tailoring individual stores within a chain to the needs of the particular group of consumers the store attracts. There are suggestions that one of the reasons why store clustering is yet to take off in a big way in Australia is that the research being used to determine a store's dominant consumer type is incomplete. Scott McLaughlin, of consumer strategy firm Clutch, says that psychographic profiling needs to be used in this respect, along with demographic and sociographic profiling

Products with character aplenty: how licensing drives checkout sales

Retail World
Page: 18-19 : 18 August 2008
Original article by Narrelle Harris

LexisNexis Summary: Marketing Strategy

Linking a consumer goods product to a character in a film or television program can be risky, particularly if the character is a new one. Rita Viola, of Haven Licensing, which licenses characters such as Spiderman and Bratz, says that fast moving consumer good companies are better off sticking with established characters such as The Simpsons, Sesame Street and Spiderman. Tom Punch, the MD of Haven Licensing, notes that linking a character to a brand can lead to an increase of up 25 per cent in sales, even with no extra advertising

No flies on Aussie wool group

Ragtrader
Page: 5 : 22 August 2008

LexisNexis Summary: Marketing Strategy

Australian Wool Innovation (AWI) has announced it will spend $A120 million on overseas and domestic marketing of wool over the next three years. The expenditure comes at a time when some parts of the Australian wool sector appear reluctant to stick to its previous commitment to stamp out surgical mulesing by 2010. The term refers to the cutting away of skin from a sheep's hindquarters to prevent insect infestation. As well as advising details of its major marketing campaign, AWI, which merged with The Woolmark Company towards the end of 2007, has launched its new logo

Consumer Behaviour

The future of television sales

Mediaweek
Page: 3 : 25 August 2008
Original article by James Manning

LexisNexis Summary: Consumer Behaviour

Cooperation between free-to-air and subscription TV broadcasters will strengthen audiences in time for future Olympic games, according to Anthony Fitzgerald of MCN. In August 2008, after trips Britain and the US, Fitzgerald said that new media options are not draining the TV audience and will provide new opportunities for Olympic coverage

Flight Centre's earnings sky high

The Age
Page: B3 : 27 August 2008
Original article by Eli Greenblat

LexisNexis Summary: Consumer Behaviour

Flight Centre has reported a net profit of $A143.2m for the 2007-08 financial year, an increase of 38.3 per cent. The Australian-listed travel group anticipates lower earnings growth in the current financial year, although acting CEO Shannon O'Brien is confident that growth will be in the range of 10-15 per cent. O'Brien notes that Australians are continuing to travel overseas, despite signs of slowing demand in other industries. Shareholders will receive a final dividend of $A0.485 per share. Flight Centre shares closed $A0.49 lower at $A18.40 on 26 August 2008

Flight Centre upbeat despite slower outlook

The West Australian
Page: 56 : 27 August 2008
Original article by Eli Greenblat

LexisNexis Summary: Consumer Behaviour

Flight Centre has reported a net profit of $A143.2m for the 2007-08 financial year, an increase of 38.3 per cent. The Australian-listed travel group anticipates lower earnings growth in the current financial year, although acting CEO Shannon O'Brien is confident that growth will be in the range of 10-15 per cent. O'Brien notes that Australians are continuing to travel overseas, despite signs of slowing demand in other industries. Shareholders will receive a final dividend of $A0.485 per share. Flight Centre shares closed $A0.49 lower at $A18.40 on 26 August 2008