Advertising & Promotion Campaigns

New-look Woolworths finds fresh is still best

The Sydney Morning Herald
Page: 31 : 28 August 2008
Original article by Julian Lee

LexisNexis Summary: Advertising & Promotion Campaigns

Australian-listed Woolworths will progressively roll out its new corporate logo over the next several years. The new branding was designed by Hans Hulsbosch, of Hulsbosch Communications, who says dropping the retailer's familiar "Fresh food people" slogan was not under consideration. Woolworths' marketing GM Luke Dunkerley says consumers will very quickly associate the new logo with Woolworths. He does not expect consumers to change their shopping habits as a result of the findings of the Australian Competition & Consumer Commission's inquiry into the grocery sector

ACMA to crack down on pester power but not junk food ads

The Australian
Page: 31 : 28 August 2008
Original article by Mark Day

LexisNexis Summary: Advertising & Promotion Campaigns

Chris Chapman, chair of the Australian Communications & Media Authority (ACMA), has officially launched a new draft report. The document sums up a two-year ACMA inquiry into children's TV and in particular the advertising of "junk food". While the watchdog will move to ban particular spots that rely on "pester power" and use identities and characters beloved by children to sell fast food, there will be no blanket prohibition on junk food ads as such. Chapman noted that there was not enough scientific evidence of a link to obesity, despite a vocal campaign by state governments, health bodies and consumers during the inquiry for a comprehensive ban. The final report will be issued in early 2009 after submissions are taken on the draft until 17 October 2008

ING goes local in bank battle

Ad News
Page: 1 : 22 August 2008
Original article by Mark Chenery

LexisNexis Summary: Advertising & Promotion Campaigns

ING Direct is poised to offer more Australian-produced advertising. Creative agency Jack Watts Currie and strategy agency Naked have been appointed to the online bank. There is growing rivalry in the internet banking sector, in which ING is the market leader. The bank has tended to use reformatted overseas creative in Australia. Friend, MindShare and @www are among its rostered agencies

Myer review sparks debate

Ad News
Page: 1 : 22 August 2008
Original article by Paul McIntyre

LexisNexis Summary: Advertising & Promotion Campaigns

Badjar Ogilvy halved its yearly fee to roughly $A4 million to retain the Myer account for a further three years after the retailer was bought by Texas Pacific Group in 2006. There is much debate in the advertising sector about the discounting that agencies will offer in an attempt to secure a contract with the department store chain, which is reviewing all of its marketing communications except media buying and planning. The Australian retailer's director of marketing, Paul Bonnici, notes that expressions of interest have been sought from selected agencies

Bonds turns back to men

Ad News
Page: 3 : 22 August 2008
Original article by Heather Jennings

LexisNexis Summary: Advertising & Promotion Campaigns

Tanya Deans, marketing manager for Bonds at Pacific Brands, says more marketing resources will be allocated to men's underwear in the coming months. Deans reports that the proportion of Australian men buying their own underwear has risen from 40 to 60 per cent in the last 18 months. She notes that Bonds currently allocates 65 per cent of its marketing budget to women. Deans says the men's market is growing. Bonds is estimated to have spent $A4.2 million on main media advertising in the year to May 2008

Skins pushes unfair advantage

Ad News
Page: 3 : 22 August 2008
Original article by John Davidson

LexisNexis Summary: Advertising & Promotion Campaigns

Sportswear company Skins, whose advertising has been the subject of some controversy, has launched a new advertising campaign. The campaign, created by The Furnace, claims that wearing one of the company's compression garments gives athletes an unfair advantage. The campaign will initially run in newspapers and will target five sports - tennis, running, Australian football, rugby and soccer. Skins spent $A600,000 on main media advertising between June 2007 and May 2008, compared with $A400,000 between June 2006 and May 2007

Jameson Whisky drinks to film

Ad News
Page: 6 : 22 August 2008
Original article by Heather Jennings

LexisNexis Summary: Advertising & Promotion Campaigns

Jameson Irish Whiskey will spend almost $A1 million on marketing over the next 12 months, virtually double its previous year's expenditure. It will devote its marketing budget to John Jameson Productions as part of its ongoing effort to associate Jameson Irish Whiskey with the film industry. Earlier in 2008, John Jameson Productions selected three film scripts from a competition. The scripts are being turned into films, which are expected to be released in November 2008. They will be entered in various film festivals, as well as being shown on pay TV and on the internet

Anderson spreads the word

Ad News
Page: 7 : 22 August 2008
Original article by Nina Lees

LexisNexis Summary: Advertising & Promotion Campaigns

As marketing director of Kraft Australia, Nicki Anderson has an estimated marketing budget of $A11.5 million. Anderson, who joined the food maker at the start of 2008, is responsible for brands such as Toblerone, Philadelphia and the iconic Vegemite. Although Kraft is expecting to sell 23 million jars of Vegemite in 2009, it believes that even higher sales are possible and has increased Anderson's marketing budget for Vegemite from $A3 million to $A5.5 million

Products & Services

Business time at the beach for Hawkins

The Australian
Page: 3 : 28 August 2008
Original article by Georgina Safe

LexisNexis Summary: Products & Services

Australian model, Jennifer Hawkins, launched her Cozi swimwear collection on 27 August 2008. The former "Miss Universe" modelled four outfits during the 30-minute Myer show, which included items ranging from $A50 to $A129. Hawkins said the collection was designed to suit a variety of people and features "something for everyone"

Publishers throw weight behind titles

Ad News
Page: 8 : 22 August 2008
Original article by Nikki MacLennan

LexisNexis Summary: Products & Services

"BBC Australian Good Food Magazine" was launched by ACP Magazines in the week ending 22 August 2008. Backed by a marketing campaign worth over $A2 million, the magazine represents the newest entrant in the food and entertainment magazine category. The category is one of the most popular in Australia at the present time, with readership up by 10.2 per cent, according to the latest Roy Morgan survey. The segment is dominated by News Magazines, with 78 per cent of readership

E-Business

Travel misers do Wotif a favour

The Australian Financial Review
Page: 25 : 28 August 2008
Original article by Noelle Waugh

LexisNexis Summary: E-Business

Australian-listed Wotif.com has posted a 2007-08 net profit of $A34.5m, which is 31 per cent higher than previously. Revenue rose from $A67.3m to $A94m, and shareholders will receive a final dividend of $A0.09 per share, fully franked

Ebay Jobs starts classifieds assault

Ad News
Page: 7 : 22 August 2008
Original article by Mark Chenery

LexisNexis Summary: E-Business

Online auction operator eBay has entered the Australian online classified market with the launch of ebay Jobs. Ebay Jobs, which was launched in the week ending 22 August 2008, represents a strategic partnership between eBay and News Digital Media's Career One. The Australian online classified sector generated advertising revenue of $A407 million in the 2007-08 financial year, according to the Interactive Advertising Bureau. Seek, which recorded a net profit of $A76.3 million in the year to June 2008, is the market leader

Marketing Strategy

Tanner's drive for fairer federal ads

The Sydney Morning Herald
Page: 31 : 28 August 2008
Original article by Julian Lee

LexisNexis Summary: Marketing Strategy

The Australian Government is likely to maintain centralised media buying. Contracts currently held by HMA Blaze and Universal McCann Australia are scheduled to be reviewed by the end of 2008 under a review of government advertising being conducted by Australian Finance Minister, Lindsay Tanner. The aim of the review is to increase transparency and reduce annual advertising expenditure by $A100m. Agencies will have to demonstrate capability and cost effectiveness to be included on a short-list of preferred agencies, Tanner said. STW Communications will apparently not receive special treatment because of the work it did for the Australian Labor Party during the federal election campaign

In fine voice

The Australian Financial Review
Page: 26 : 28 August 2008
Original article by Katrina Strickland

LexisNexis Summary: Marketing Strategy

Victorian Opera's 2009 season will feature a production of "Don Giovanni" by Mozart. Other productions will include "Xerxes" by Handel and "Ariadne auf Naxos" by Richard Strauss. Minter Ellison, the RACV and KPMG are among the opera company's corporate sponsors

Carlton's new link with Visy

The Australian Financial Review
Page: 3 : 28 August 2008
Original article by Scott Elliott

LexisNexis Summary: Marketing Strategy

Carlton Football Club's training ground will be known as Visy Park under a three-year deal announced on 27 August 2008. Visy owner, Richard Pratt, resigned as president of the Australian Football League club after he was charged with criminal offences

IAB figures attacked

Ad News
Page: 2 : 22 August 2008
Original article by Mark Chenery

LexisNexis Summary: Marketing Strategy

Official data issued by the Interactive Advertising Bureau has been criticised by search marketing experts. Spending on search and directories is estimated to have expanded by just two per cent in the June 2008 quarter in a report compiled by PricewaterhouseCoopers (PwC) for the Bureau. The estimate has been queried by Craig Ellis and Marcelo Silva, the respective heads of dgmAustralia and GroupM. There has been a marked fall in figures for search and directories since responsibility for the estimates passed from the Audit Bureau of Circulations to PwC

MNC expansion starts with Tropfest

Ad News
Page: 6 : 22 August 2008
Original article by John Davidson

LexisNexis Summary: Marketing Strategy

Pay TV operator Movie Networks Channel (MNC) has become the new naming rights sponsor of Tropfest, the Sydney short film festival. It has replaced Sony in what is a seven-year deal. MNC, which operates four channels and is jointly owned by Village Roadshow, Disney, MGM and Warner Bros, spent an estimated $A1.1 million on main media advertising between June 2007 and May 2008, compared with $A600,000 for the previous corresponding period

Consumer Behaviour

Some towns are very single-minded

The Australian
Page: 27 : 28 August 2008
Original article by Bernard Salt

LexisNexis Summary: Consumer Behaviour

It is interesting to analyse the ratio of singles to married residents in Australian towns and suburbs. If the former dominate, there will be greater demand for facilities such as cafes, as well as for rental properties that are not as appealing to couples that have settled down. In almost all states there is a significant difference between the locality with the highest and lowest proportion of unmarried people, but in South Australia the picture is much more uniform. Small business providers looking to tap into a specific suburb's or city's market need to take such demographic factors into account

Inflation hurts working families the hardest: ABS

The Sydney Morning Herald
Page: 5 : 28 August 2008
Original article by Jessica Irvine

LexisNexis Summary: Consumer Behaviour

Australian Bureau of Statistics inflation data for four household types shows inflation is affecting working families the most. The four household types are employed, self-funded retirees, pensioners and other welfare recipients. Average consumer prices increased 4.5% in 2007-08, but the cost of a basket of goods purchased by the average employee household rose 5.7%. Mortgage repayments, health costs, rent and petrol accounted for a significant proportion of costs for working families. The cost of living for pensioners and self-funded retirees rose only 4.3%, associated with declining prices for fruit and vegetables, which account for a larger proportion of these households' weekly expenditure

Toll-shy drivers not getting message

The Australian Financial Review
Page: 17 : 28 August 2008
Original article by Michael Smith

LexisNexis Summary: Consumer Behaviour

Traffic on Victoria's Eastlink toll road fell over the first month of tolled traffic. Eastlink owner, ConnectEast, has reported a loss for 2007-08. It claims motorists do not appear convinced toll roads are affordable

TV to thrive in digital age

Ad News
Page: 4 : 22 August 2008
Original article by Mark Chenery

LexisNexis Summary: Consumer Behaviour

Newspapers could become extinct within 25 years, according to Jeffrey Cole. Cole, the director of the World Internet Project, was speaking during a recent visit to Australia. Cole said that few young people read newspapers, while the environmental impact of newspaper production was another negative against it. However, Cole holds no such fears for another established media, television. He says consumers are quite happy to watch television on mobile devices, and that people focus more on the sound than the size of the screen