Advertising & Promotion Campaigns |
|
|
Lucrative ads top famous old pub |
The Australian
Page: 29 : 1 September 2008
Original article by Lara Sinclair |
LexisNexis Summary: Advertising & Promotion Campaigns |
A digital billboard will be operating on Young & Jackson's Hotel in central Melbourne from September 2008. APN Outdoor said that it took over two years to gain approval for the sign. It will cost clients $A10,000 a week for the billboard, bringing revenue of $A4 million a year. Advertisers will be able to change their messages each day and show different messages at different times of the day |
|
|
Bush plans anti-celeb mag |
The Australian
Page: 29 : 1 September 2008
Original article by Sally Jackson |
LexisNexis Summary: Products & Services |
"ArtWorld" publisher, Steve Bush, revealed plans for a new magazine in August 2008. Bush described his "Adam & Eve" publication as "a celebrity magazine for people who do not like celebrities" and said it will feature inspiring, creative and interesting people. The first issue of the magazine will be available from mid-October 2008 in London and Sydney |
|
|
|
Deposits find a platform |
The Australian Financial Review
Page: 47 : 1 September 2008
Original article by Sally Patten |
LexisNexis Summary: Products & Services |
On 1 September 2008, Grove Research & Advisory will launch a new online service targeting institutional investors. The deposit platform will endeavour to assist consumers in comparing banks' deposit products. Citigroup, Investec, Rabobank and the Bank of Western Australia intend to put their products on the platform, but Grove expects other lenders to express interest. To that end, the company is examining establishing similar platforms in the US and the UK |
|
|
|
Austereo halts digital launch |
The Australian Financial Review
Page: 43 : 1 September 2008
Original article by Neil Shoebridge |
LexisNexis Summary: Products & Services |
Austereo Group has cooled on the introduction of digital radio by postponing its "soft launch" in December 2008. In late-August, Austereo CEO Michael Anderson was less optimistic than he was in February 2008, due to the dearth of digital radio sets. Advertising of digital radio services is also not due to begin until late 2008 |
|
|
Digital bright spot in the Fairfax gloom |
The Australian
Page: 29 : 1 September 2008
Original article by Michael Sainsbury |
LexisNexis Summary: E-Business |
The digital division was the best performer in the disappointing 2007-08 results of Fairfax Media. Its profit increased by over 50 per cent and online revenue rose by 33 per cent. It will not be part of the job cuts at Fairfax's newspapers. The digital division increased its staff numbers by about 100 in 2007-08 and plans to further expand its staff |
|
|
|
Google search uncovers new champion |
The Australian Financial Review
Page: 42 : 1 September 2008
Original article by Neil Shoebridge |
LexisNexis Summary: E-Business |
Google is confident that the online search advertising market will continue its strong growth. Karim Temsamani, the general manager of Google's Australia and New Zealand division, says search advertising is only beginning in Australia and there is great potential for growth. He says a broad range of advertisers are adopting search advertising |
|
|
Green rules confuse admen |
The Australian
Page: 29 : 1 September 2008
Original article by Simon Canning |
LexisNexis Summary: Marketing Strategy |
Australia's competition regulator has indicated that it will act against firms which make unsubstantiated environmental claims. However, Amanda Bodger of Mallesons Stephen Jaques says the rules governing "green" claims are ill-defined, leaving marketers unsure as to the claims they can safely make to promote the environmentally-friendly aspects of a product. Bodger predicts that the situation will become further confused if consumer groups and advertisers release their own guidelines on "green" marketing. She predicts that the Australian Competition & Consumer Commission will undertake more action in high-profile cases in coming months, in order to boost awareness of the risks of "greenwashing" |
|
|
|
Coopers the full bottle on niche branding |
The Australian
Page: 29 : 1 September 2008
Original article by Simon Canning |
LexisNexis Summary: Marketing Strategy |
South Australian brewer, Coopers, has a successful marketing strategy. Glenn Cooper is executive chairman and the marketing director of the family company. The company has a close relationship with customers, relying on word of mouth marketing. Customers can meet with a family member, increasing their connection with the brand. Its craft beer products also strengthen its position among beer lovers. Coopers holds 3.5 per cent of the Australian beer market and aims to increase this to five per cent |
|
|
|
Grunge look is key to JB's success |
The Australian
Page: 27 : 1 September 2008
Original article by Blair Speedy |
LexisNexis Summary: Marketing Strategy |
JB Hi-Fi CEO, Richard Uechtritz, says the low-key ambience of the Australian electronic and home entertainment retailer's stores in calculated. Abundant stock, casually dressed staff and hand-written signs create an authenticity that customers like, argues Uechtritz. This casual environment also helps to limit operating costs and appeals most to 19-to-35-year-olds, the age bracket which spends the most on music and electronics. JB has reported a 57% rise in net profit to $A65.1m for 2007-08 |
|
|
Poorer women give up on breastfeeding |
The Age
Page: A4 : 1 September 2008
Original article by Tamara McLean |
LexisNexis Summary: Consumer Behaviour |
There has been little change in the overall number of Australian women who breastfeed their babies over the last 10 years. However, researchers at La Trobe University have found evidence to suggest that the number of women from economically disadvantaged backgrounds who breastfeed has fallen over this time. Dr Lisa Amir notes that factors such as inflexible work conditions and lack of family support means poorer women are less likely to breastfeed than mothers from wealthy backgrounds. Amir adds that there tends to be a higher incidence of illness and hospitalisation among the children of such mothers |
|
|
|
Reality shows spark plastic surgery boom |
The Australian
Page: 3 : 1 September 2008
Original article by Sanna Trad |
LexisNexis Summary: Consumer Behaviour |
New research details a rise in the number of people undergoing plastic surgery. Data published in the latest edition of the "Medical Journal of Australia" reveals a 12 per cent rise in cosmetic surgery in Great Britain between 2006 and 2007. TV shows such as "The Biggest Loser" are thought to have contributed to what Keith Petrie, of the University of Auckland, describes as "unrealistic expectations" about the success of cosmetic surgery. Petrie claims TV programs that focus on physical appearance do not dwell on the recovery time or the complications or infections that may result from cosmetic surgery. He has warned that such programs may be doing harm to viewers. During its 2008 season, the Australian version of "The Biggest Loser" averaged more than one million viewers per episode |
|
|
|
Grunge look is key to JB's success |
The Australian
Page: 27 : 1 September 2008
Original article by Blair Speedy |
LexisNexis Summary: Consumer Behaviour |
JB Hi-Fi CEO, Richard Uechtritz, says the low-key ambience of the Australian electronic and home entertainment retailer's stores in calculated. Abundant stock, casually dressed staff and hand-written signs create an authenticity that customers like, argues Uechtritz. This casual environment also helps to limit operating costs and appeals most to 19-to-35-year-olds, the age bracket which spends the most on music and electronics. JB has reported a 57% rise in net profit to $A65.1m for 2007-08 |
|
|
|
Tribunal reports big jump in complaints |
The West Australian
Page: 37 : 1 September 2008
Original article by Nick Bruining |
LexisNexis Summary: Consumer Behaviour |
The number of complaints to Australia's Superannuation Complaints Tribunal rose 23.6% in the June 2008 quarter compared with the previous corresponding period. A substantial majority of the complaints related to fund administration, with delays in processing changes accounting for more than 25% of complaints. Sovereign Bridge financial planner, Julie Matheson, said some funds are unable to make immediate changes, and delays of up to a month can have a significant effect on an account in a volatile market |
|
|
|
Home debt growth falls to 20-year low |
The Australian Financial Review
Page: 4 : 30 August 2008
Original article by John Kehoe |
LexisNexis Summary: Consumer Behaviour |
Home lending in mid-2008 has reached its lowest point since the mid-1980s. Data from the Reserve Bank of Australia shows that annual credit growth has fallen to its slowest rate in six years, of 11.2 per cent. ANZ Banking's Alex Joiner notes that in the last year, housing finance approvals have declined by one-quarter. The economic slowdown is affecting Australian households, as evident from reduced credit card spending, softening retail figures and weaker car sales. However, business investment rose by an unexpected 5.7 per cent in the three months to June 2008 |
H/O:- 463 Spencer Street
West Melbourne 3003
business@theadcompany.com.au
|
